Public Service Broadcasting

This book aims to provide information on core concepts of public service broadcasting (PSB) to media professionals, decision makers, students, and the general public. Core concepts include:

• Definition of Public Broadcasting.
• Creating the Environment of Media Literacy.
• Legal Aspects of Public Service Broadcasting.
• Building Citizen Participation.
• Regulation and Codes of Practice: Promoting Editorial Independence and Transparency of PSB.
• Setting the Standards in Public Service Broadcasting.
• Funding and Financing Implications for Public Service Broadcasting.
• Public Broadcasting in a Digital Age.

Asian Media Information and Communication Centre (AMIC) and United Nations Educational, Scientific and Cultural Organization (UNESCO) prepared this handbook in cooperation with international and regional professional organisations, broadcasting unions, and individual experts through document review and conferences, including a global online conference on the first draft.

The book includes key notions of PSB such as editorial independence, universality, secured funding free of all pressures, distinctiveness, diversity, representation, unbiased information, education and enlightenment, social cohesion, citizenship, public accountability, and credibility.

Each chapter is organised with the objective of discussing these key notions so as to clearly identify the characteristics of public broadcasting and differentiate it from commercial broadcasting. Chapters explore conceptual models of the topics and examples of implementation including structures, functions, regulations, and assessments in various countries and the European Union. This information is followed by resource lists of organisations, publications, and websites.