OneLove Public Service Announcements
Image
SummaryText
Soul City Institute for Health & Development Communication' s Regional Campaign in partnership with the Champions for an HIV-Free Generation have produced a series of one minute ‘conversations’ with three African leaders: Archbishop Desmond Tutu, Dr Speciosa Wandira, and Dr Kenneth Kaunda. The public service announcements (PSAs) seek to raise issues of culture, women and loss - in the context of the widespread practice of multiple concurrent partners (MCP), having more than one sexual partner in the same time. The PSAs are part of the OneLove campaign, a cross border social change communication campaign to tackle the issue of MCP in Southern Africa.
The conversations are currently being broadcast across nine Southern African countries - Botswana, Lesotho, Malawi, Namibia, South Africa, Swaziland, Tanzania, Uganda and Zambia.
The series was produced by the Bomb Shelter Film Company and funded by the UK Department for International Development (DFID) South Africa’s regional Behaviour Change Communication programme. The costs associated with the broadcasting of the PSAs were funded by the Southern African Development Community (SADC)and U.S. President's Emergency Plan for AIDS Relief (PEPFAR) and broadcasters in the nine countries also gave substantial discounts to ensure that the PSAs reached a wider audience both on national radio and TV stations.
Click here to see the Archbishop Desmond Tutu PSA. Archbishop Desmond Tutu is a South African activist, a Nobel Peace laureate and Christian cleric who rose to worldwide fame during the 1980s as an opponent of apartheid. He speaks of his personal life and his 55 year marriage to Leah. He reflects on the need for couples to talk about equality in relationships in a culture that often views males as superior.
Click here to see the Dr Speciosa Wandira PSA. Dr Speciosa Wandira, the first female vice president of an African country, has dedicated her life to the advancement of women, reducing poverty and promoting social justice in Uganda. She speaks of how she walked away from her marriage, how she raised her three children alone, and has tried to instil in them positive values for good relationships.
Click here to see the Dr Kenneth Kaunda PSA. Dr Kenneth David, the first president of an independent Zambia, helped avert a civil war in the late 1960s. In 1987, he was the first African leader to publicly announce that his son had died of AIDS. He talks of the son he lost and reflects on what this has meant to him and his family, and talks of his views on life and love.
The conversations are currently being broadcast across nine Southern African countries - Botswana, Lesotho, Malawi, Namibia, South Africa, Swaziland, Tanzania, Uganda and Zambia.
The series was produced by the Bomb Shelter Film Company and funded by the UK Department for International Development (DFID) South Africa’s regional Behaviour Change Communication programme. The costs associated with the broadcasting of the PSAs were funded by the Southern African Development Community (SADC)and U.S. President's Emergency Plan for AIDS Relief (PEPFAR) and broadcasters in the nine countries also gave substantial discounts to ensure that the PSAs reached a wider audience both on national radio and TV stations.
Click here to see the Archbishop Desmond Tutu PSA. Archbishop Desmond Tutu is a South African activist, a Nobel Peace laureate and Christian cleric who rose to worldwide fame during the 1980s as an opponent of apartheid. He speaks of his personal life and his 55 year marriage to Leah. He reflects on the need for couples to talk about equality in relationships in a culture that often views males as superior.
Click here to see the Dr Speciosa Wandira PSA. Dr Speciosa Wandira, the first female vice president of an African country, has dedicated her life to the advancement of women, reducing poverty and promoting social justice in Uganda. She speaks of how she walked away from her marriage, how she raised her three children alone, and has tried to instil in them positive values for good relationships.
Click here to see the Dr Kenneth Kaunda PSA. Dr Kenneth David, the first president of an independent Zambia, helped avert a civil war in the late 1960s. In 1987, he was the first African leader to publicly announce that his son had died of AIDS. He talks of the son he lost and reflects on what this has meant to him and his family, and talks of his views on life and love.
Source
Soul City website on February 18 2011.
- Log in to post comments