Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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WITH PEOPLE - COVID-19 - Communication and Community Engagement

3 comments

WITH PEOPLE: Communication, Community Engagement, COVID-19, and Preparing for Future Pandemics

Full paper at this link. Summary at this link.

For your comment and critique

Even as the COVID struggle continues in so many parts of the world, you may be aware that the Independent Panel for Pandemic Preparedness and Response, co-Chaired by Prime Minister Clark and President Johnson Sirleaf is scheduled to report to the World Health Assembly 24th May to 1st June. In essence this is a review of the response to COVID with lessons for the future: "provide an evidence-based path for the future, grounded in lessons of the present and the past to ensure countries and global institutions, including specifically WHO, effectively address health threats."
 
The Communication Initiative was invited by the Panel to convene a consultative process with a small cross section of people from the communication for development and community engagement community. 24 people participated with advance discussions amongst the group, a long discussion and debate with the Panel and a follow up paper.
 
The short (9 page) final paper sent to the Panel, following our consultations and the face-to-face meeting with Panel members, can be accessed at this link - WITH PEOPLE: Communication, Community Engagement, COVID-19, and Preparing for Future Pandemics. There is a summary here. The list of people engaged is at the end of the full paper.

Of course there are no full and final answers to the questions: What have we learned from the COVID pandemic; and, What would should do better to prepare for the next one? Even the Panel report to the World Health Assembly will by no means be the final word. And we are still in the midst of this crisis.

What is important is that there is critical conversation and debate about what we have learned and what should happen next to be better prepared. Those learnings and requirements will differ in different contexts of course. But (as my mother said) it is important to share!

We would very much welcome the paper developed being a prompt for that broader, critical debate and sharing of the learning within our communication, media, community engagement, social change and behaviour change field of work.

Please just reply by email or on the platform in the Post New Comment section for the summary.

We very much look forward to sharing your views and perspectives in support of the work of everyone in the network. 

 With many best wishes and much strength for your very important work.

Kia Kaha e Kia Aroha
 

Warren

The COVID-19 Communication and Community Engagement HUB

- the Network for Shared Knowledge and Active Dialogue in Support of Effective COVID-19 Action

Comments

Submitted by JSAhmad on Wed, 04/28/2021 - 19:07 Permalink

I think your article on Communication and Community Engagement re: Covid 19 is comprehensive and recommendations are well thought out. I noticed you talk about evidence of the effectiveness of communication efforts on several issues except for Covid-19. 

You must have notices USA, Europe and other countries experiencing the pandemic, most have spent billions in fighting the disease but spent zilch on research on communication and community engagement. This is a shame.

We noticed that people ignored wearing masks, keeping safe distances regardless of their nationality and educational status. But no one wants to know why? People are dying like flies in India and Brazil but educating people on what causes transmission of the disease is left to media alone. Don't we know that this is a different disease than any people have experienced before, it needs to be explained to people using two-way channel of communication (e.g., face to face).  In countries with large populations and wide spread pandemic this is all the more important to find most effecttive and efficient channels of communication, messages and organizations to avoid wastage of resources. Needless to say experimental research is the need of times and sooner states do it better for them. Millions of lives are at stake. Corona is likely to be around for a while longer than we may think.

Javed 

The COVID-19 Communication and Community Engagement HUB

Submitted by Glenn Laverack on Thu, 04/29/2021 - 07:25 Permalink

Comment on WITH PEOPLE - Communication, Community Engagement, COVID-19, and Preparing for Future Pandemics - (with summary at this link)

Read with interest and fully support the need for a greater bottom-up focus in preparing for future pandemics but this should be strengthened at the regional and country levels NOT the creation of another UN funded body (recommendation #4).  Although commissioned by the UN the recommendation might be expected.

The 5 year timeframe in #1 simply seems unrealistic although the local level is the key.

The report lists many issues of what needs to be done. But the real issue is how this will be achieved as we have been doing many of these things for many years but without recognition or commitment from the UN or governments, This is a key issue not fully covered in the report.

Glenn

The COVID-19 Communication and Community Engagement HUB

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Submitted by rehad on Thu, 04/29/2021 - 07:34 Permalink

Very well thought through  contribution that speaks concretely to the power of popular education and important recommendations

well done