Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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African Public Broadcasting Foundation (APBF)

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An initiative of the African Broadcast Network (ABN), the African Public Broadcasting Foundation (APBF) is a non-profit organisation that aims to provide sub-Saharan Africa’s estimated 600 million people – half of whom are under the age of 18 – with an efficient and sustainable public broadcasting infrastructure that transmits entertaining, informative, and educational programming with which audiences can easily identify.
Communication Strategies

APBF is actively creating an extensive partnering relationship framework at both global and African regional levels with governments and the necessary agents of change to realise an effective public service broadcasting matrix spanning sub-Saharan Africa. The organisation also assists in creating an institutional framework that will enable the effective capacity building of the free-to-air broadcasting environment across sub-Saharan Africa.

In the 2004 - 2005 academic year, the APBF partnered with the Harvard University's Committee on African Studies, which serves as a knowledge base for development-oriented programmes for broadcasting in Africa. This committee sponsors the Africa initiative, an interdisciplinary research, teaching, and outreach project that revolves around five key themes - Health, Healing and Ritual Practice; Governance, Power and Authority; Human Capital and Economic Growth; Realms of Knowledge, Memory and Contestation; and African Creativity: Popular Culture, Performance and Art. This initiative is the main driver of the APBF's intellectual capital.

The African Broadcasting Network also provides free-to-air programming that is both entertaining and educational. It plans to roll out broadcasts in various countries in three phases, eventually covering the majority of the continent. The network's programming combines a line-up of entertainment-based shows such as Bollywood and Nollywood movies, Telenovelas, English and American sitcoms, soaps and faith-based programmes, as well as in-house commissioned light entertainment, with high quality internationally and locally produced educational content.

Key Points

According to organisers, public service broadcasting is one of the most effective and economically efficient tools that can be used to inform, motivate, and educate Africans to work for their own development.

Partners

Modern Africa, Citibank, Société Générale, Microsoft, Archer Daniels Midland, Aig-Sunamerica, Equitable Life UK, Southern African Broadcasting Association.

Sources

Letter sent from George W. Twumasi, Vice-Chairman, African Broadcast Network Ltd., to The Communication Initiative on February 28 2002; and APBF website on January 5 2009