Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Oriade Initiative

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Since 1995, an NGO in Nigeria, the Centre for Health Sciences Training, Research and Development (CHESTRAD) International has advocated for local development based on the principles supported by national development objectives and policies, the World Bank, WHO and strategies identified by UNISA (Dare 1998a; 1998b; 1998c; Dare, Gibril, 1998). As a part of this process, a community based operations research project for poverty alleviation and sustainable development through health reform, the Oriade initiative, was implemented.
Communication Strategies

The Oriade initiative presents co-financing and co-management based on adaptation of exiting local practice as adaptable and feasible strategies for sustainable development at the local levels with active participation of the local community and its partners. Its broad goals are to implement comprehensive people-centered poverty alleviation programs with health as its focal and entry point. Drawing on the Alma Ata declaration for primary health care and activities of the Bamako Initiative, it seeks to build the capacity of local communities to assess their own health priorities, identify solutions to them, implement these solutions and monitor the impact on pre-defined health and development outcomes.

Development Issues

Economic development, Health.

Key Points

The overall vision of the initiative is to promote sustainable development through people-centered comprehensive poverty alleviation programs implemented by self-reliant local communities via co-management and co-financing plans. Furthermore, it fosters the establishment of participatory styles of development planning at local levels with active engagement of local communities in planning, implementation, financing, monitoring and evaluation of local development efforts.

Sources

"The Oriade Experiment: Experiences and Lessons Learned from South West Nigeria" (17pp; 218 kB) from the AFRO-Nets website (click "AFRO-NETS related Documents")