Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Amana Media Initiative

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The Amana Media Initiative is a broad-based media project that aims to use media to discuss and promote positive initiatives and changing attitudes within Muslim communities, between faiths, and among various cultural communities in Asia. This includes producing media, organising forums for discussion, and encouraging research.
Communication Strategies

The Amana Media Initiative is a network of journalists, community leaders, academics, non-governmental organisations (NGO) representatives, and other professionals from across Asia. Amana aims to encourage contemporary debate between Muslims and other faith and secular communities about the role of Islam within today's social and political realities. Amana also aims to contribute to a greater understanding between Muslims and non-Muslims by providing a forum for progressive Muslim voices and coverage of peaceful initiatives, and general human rights issues.

The Amana Media Initiative engages in the following activities.

  • The Amana Magazine - a free quarterly English-language print and electronic publication that includes coverage of key news events, positive initiatives, and progressive Muslim thought for general readership.
  • The Amana Guidebook to Understanding and Reporting Muslim Issues in Asia - is being developed for non-Muslim journalists covering Muslim issues in Asia. It will contain information designed to be useful to people professionally or personally engaged with Muslim communities and issues in Asia.
  • The Amana website - provides an outlet for news as it happens, utilising the internet's capacity as an open and immediate news forum. Similar to the Amana Magazine, all content on the website is selected by Amana editors to ensure its accuracy and relevance to Amana’s stated goals, with an emphasis on quality. In many cases, the news material published on the website will also be included in the Amana Magazine.
  • The Amana Media Skills Training Program (AMSP) - Each year 25 young Muslim and non-Muslim journalists will be trained in investigative journalism, with reporting, editing and information technology skills. In part through this initiative, a set of guidelines will be published concerning the reporting of Islamic issues. A major component of these training programmes will be seminars and workshops linking young aspiring journalists with accredited and experienced journalists from a variety of faiths and fields. Each workshop will tackle a specific theme which directly affects Muslim communities in Asia (e.g., violence against women, terrorism, cross-cultural communication, inter-faith understanding, human rights, etc.)
  • The UDHR Analysis Project - using short essays, each covering key articles of the Universal Declaration of Human Rights (UDHR), this project aims to create publications for general readership, detailing how the UDHR and the religion of Islam share fundamental values and are in no way incompatible. Amana will focus specifically on women's rights, freedom of expression, and freedom of religion, and other critical areas.
  • School of Peace Studies and Conflict Transformation Introduction - aims to create a new generation of peace workers, peace defenders, and peace negotiators towards catalysing positive changes in the community towards prevention of conflict and promotion and sustenance of peace in the multi-ethnic, multi-cultural Asia and beyond. To develop a resource and knowledge base for young social workers, young Muslim intellectuals, community leaders and philanthropic organisations and institutions. Courses are offered on peace studies, research, methods of conflict transformation and negotiation skills.
  • The Amana Discussion Group - A Yahoo! Group list was created to help share information among members - since August 2006 the discussion forum was moved to the Amana web server.
Development Issues

Peace.

Key Points

Amana means trust, which stems from "aman", the Arabic word for peace. The Amana Media Initiative was previously known as the Asian Muslim Action Network.

Sources

World Youth Peace Summit Online Network listserv, July 29 2005; email from Deciana Speckmann to The Communication Initiative, March 29 2005 and August 28 2006; and Amana website, accessed April 17 2009.

Teaser Image
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