Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Well Women Media Project

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Launched by Health Unlimited, the Well Women Media Project works with local audiences to develop interactive radio and television programmes that promote "positive" attitudes to women's reproductive and sexual health. Programmes include soap operas and phone-in shows dealing with issues such as HIV/AIDS, domestic violence, female genital mutilation, and birth spacing. The project has been launched in 3 regions (the Somali-speaking Horn of Africa, the African Great Lakes Region, and Cambodia) reaching a total audience of 32 million people.
Communication Strategies

Based in Hargeisa, Somaliland, the national production team of the project mixes and edits programme materials after gathering information from audience groups throughout the regions, using surveys and interviews in order to provide a full picture of the issue in their programmes. The organisers say that, while the project's focus is on women's health and well being, it also incorporates issues affecting the whole community. Issues addressed in the programme so far include girls' rights to education, orphans' rights to inheritance, young peoples' sexuality, HIV/AIDS, malaria, animal husbandry, and income generation for women.

Development Issues

HIV/AIDS, Domestic Violence, Female Genital Mutilation, Birth Spacing.

Key Points

In the Somali-speaking Horn of Africa region Saxan Saxo or 'Fresh Breeze' has produced 2 series for broadcast on the BBC Somali Service. Saxan Saxo first went on air in June 1999, broadcasting twice a week on Mondays and Thursdays and reaching a potential audience of 11 million in Somalia, Somaliland, Djibouti, and Eastern Kenya. The first series of 20 programmes explored the issue of female genital mutilation and the second series of 5 programmes explored HIV/AIDS. The series used drama, songs, poems, educational interviews, vox pop, and studio discussions to address these issues. In January 2004 Saxan Saxo II began its second series of weekly broadcasts on the BBC Somali Service and on other regional networks.

In the Great Lakes region, organisers produced a radio programme called Urunana or 'Hand in Hand', which is written and produced in Kigali, Rwanda. The programme consists of a 10-minute drama, followed by a 5-minute agony-aunt slot (Umahoza) that highlights the issues raised by the drama. The production team is supported by audience researchers, who regularly gather information through surveys and focus groups to ensure that the programme is driven by the needs of the audience.

Partners

Health Unlimited, BBC Somali Service.