Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Ten Practical Tips for Covering Development

0 comments
Image
SummaryText

According to this publication, by definition, development stories are big news in developing countries. The problem is that media reports are typically just government announcements of infrastructure development - roads, bridges, hospitals, etc. - and official claims that lives will improve. Thus, those articles turn off the reading and viewing public, and that has some editors pulling their staff off this important coverage.


Published by International Center for Journalists, the document provides 10 tips from Edem Djokotoe, Knight International Journalism Fellow in Malawi in 2010 and 2011. Djokotoe's advice stresses less jargon and more people, impact, and original reporting. It reminds us that journalists are writing for ordinary people - not development "experts" - to show them the implications of the events unfolding around them.


The 10 tips, which are elaborated, in the document, are:

  • Broaden the development story
  • Humanise the development story
  • Focus on ordinary people, not "big shots"
  • Look for unusual angles
  • Report from the field
  • Use news events to explain issues
  • Avoid technical jargon
  • Use statistics carefully
  • Follow up stories
  • Read widely
Publication Date
Languages

English

Number of Pages

11