Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Reporting on Gender-Based Violence in the Syria Crisis: Good Practices in the Media

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"With regard to gender-based violence, media portrayals can amplify women's voices, counteract myths, and stimulate dialogue and public action. When the media covers the stories of Syrian women, who have often been portrayed as passive victims and objectified as a silent, suffering group, a change in approach that focuses on their rights and dignity can open opportunities for these women to take an active role in forging their own futures. With this goal in mind, we have published a Handbook on Reporting on Gender-Based Violence." - Dr. Babatunde Osotimehin, UNFPA Executive Director

With funding from the United Kingdom (UK) Department for International Development (DFID), United Nations Population Fund (UNFPA) developed this best practices guide for journalists and media professionals as part of the regional gender-based violence (GBV) media programme to enhance the quality of reporting on GBV in the Syrian crisis. According to UNFPA, despite the efforts and engagement of local and regional media in highlighting and denouncing GBV in the 6 countries most affected by the Syrian crisis (Syria, Lebanon, Jordan, Turkey, Iraq, and Egypt), the bulk of coverage still - whether directly or indirectly - attributes stereotypical and predictable social images to women and girls. They are often represented as "victims" of forced and early marriage, who are submissive to an oppressively patriarchal and conservative community. Reports often focus too much on the subjects rather than exposing the full extent of the human rights violations or the underlying root causes that allow these actions to emerge and maintain their prominence in the region.

For UNFPA, the media should seek opportunities to not only provide facts but also to change the situation of women and girls for the better. By promoting a survivor-centred approach, based on the following 9 ethical principles of reporting on GBV in the Syria crisis, UNFPA aims to help journalists add depth to their articles and provide their readers with relevant background information, such as social, political, and economic context in which these conditions exist:

  1. Accuracy
  2. Fairness
  3. Impartiality
  4. Duty to inform
  5. Respecting privacy
  6. Underage interviewee protection
  7. Sources
  8. Interviewee payment
  9. Do no harm

With the goal of demonstrating how these established principles can be evoked and put into practice, the guide offers more information on each of the principles, along with real examples from media reports published between January and October 2015 of good journalism that demonstrate the principle and actions needed. For example, the reader learns that, in "Syria: The Hidden War on Women", a report that reveals unspoken facts about sexual harassment, which is considered taboo in Syrian refugee camps, the writer starts with a geographical and statistical introduction to prepare the readers for sensitive material that details sexual harassment in refugee camps. In the second section of the book, the reader can find full-length articles developed by UNFPA-trained journalists, followed by a brief note highlighting where and how they succeeded in capturing the essence of good GBV reporting. The links to all the articles highlighted can be found at the end of the book. The booklet is intended to complement other materials (e.g., see Related Summaries, below) and be used in workshops, but it can also serve as a self-learning guide for journalists and media producers to use on their own.

Click here for the guidebook in PDF format (English).
Click here for the guidebook in PDF format (Arabic).

Publication Date
Languages

English, Arabic

Number of Pages

56

Source

UNFPA website, July 28 2016. Image credit: UNFPA Jordan/ Ra'd Addayleh