Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

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"Risk communication and community engagement (RCCE) are critical to building trust and arresting the spread of rumors."

Uncertainty around the novel coronavirus SARS-CoV- has led to the propagation of unverified pieces of information that spread rapidly - either by people sharing them in good faith (misinformation) or by those who intend to harm others (disinformation). Real-time rumour tracking (RT2) is the process of systematically collecting, analysing, visualising, and addressing such rumours in real time. This guide provides an overview of the role of rumours in a public health or humanitarian emergency and describes the community-based RT2 approach taken by the United States Agency for International Development (USAID)-funded Breakthrough ACTION project during the COVID-19 pandemic.

This document is written for humanitarian or public health organisations and national governments seeking to document rumours in a systematic and dynamic fashion. It focuses on community-based correspondents (CBCs), who are an existing cadre of personnel connected to non-governmental organisations (NGOs), the health system, or traditional leadership system. That is, CBCs may be community health workers (CHWs), local radio hosts with call-in shows, NGO staff who do community-based work, or community/traditional leaders. They are typically unpaid, yet still receive a brief training on recognising and reporting rumours they hear in the course of their daily activities.

The document elucidates the RT2 approach, which uses the District Health Information System 2 (DHIS2) open source software platform, a secure web server and data collection, storage, management, and analysis platform used in over 60 countries, including by several ministries of health for reporting, analysis, and visualisation of surveillance data.

The guide outlines the following steps:

  • Component A: Build the Software Platform
  • Component B: Recruit and Train a Network of Community-Based Correspondents
  • Component C: Data Managers Record and Code Rumors and Display Them in Real Time
  • Component D: Those Working in RCCE Use Rumor Data to Inform the COVID-19 Response

Having outlined ethical considerations (respect for persons, beneficence, and justice), the guide offers a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.

While this guide and the associated DHIS2 package were developed for COVID-19, rumours play a role in a variety of public health issues. In any such context, RT2 may provide "a unique opportunity for dynamic two-way communication with communities."

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Number of Pages

28

Source

Data.FI via LinkedIn and COVID-19 Communication Network, both accessed on January 19 2021; and email from Marcela Aguilar to The Communication Initiative on January 21 2021.