Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Making a Difference - An NGO Guidebook for Facilitating the Involvement of PLWHA

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This manual, a publication of AIDSNET, is on the issue of "Greater Involvement of People Living With HIV/AIDS (GIPA)." The guidebook is a sequel to the previously produced report: “Positive, Engaged, Involved - Capacity Building in connection with the Involvement of People Living with HIV/AIDS” (AIDSNET 2005).

The objective of the guidebook is to provide Danish non-governmental organisations (NGOs) and partner organisations in the South with inspiration, knowledge, and entry points to involve people living with HIV/AIDS (PLWHA) in the fight against HIV and AIDS, particularly in the geographical region of sub-Saharan Africa. The guide examines and reconstructs the GIPA model first set forth by the United Nations AIDS Foundation (UNAIDS) in 1994. It attempts to: make the model less linear and vertical, thus removing implications of hierarchy; clarify possible roles of PLWHA; and capture efforts of PLWHA organisations.

This new GIPA model, inspired by the work of Lironga Eparu, Namibia, and described in the first chapter, offers a circular configuration of categories for stronger interaction, synergy, and dialogue between the categories. The four categories of stakeholder involvement for PLWHA are: implementers, decision makers/experts, intended audience, and contributing speakers.

The second chapter covers positive and negative aspects of disclosure of one’s serostatus versus keeping one’s serostatus a secret and frames the following guidelines for NGOs:
  • Disclosure cannot be seen as a prerequisite for HIV/AIDS interventions.
  • From a human rights perspective, the decision of the PLWHA on disclosure must be respected.
  • Inspiring PLWHA to disclose their serostatus strengthens PLWHA organisations and gives disclosers a vital role in the organisation.
  • Before promoting public disclosure of an HIV positive person, his or her social networks must be considered.
  • PLWHA must be involved as researchers on the topic of serostatus disclosure.

Chapters three to six deal with the four categories of PLWHA involvement described in the GIPA model. The emphasis is on the PLWHA perspective and centrality as recipients and participants in each category. Information on suggested entry points for NGO involvement with PLWHA and PLHWA organisations is included for each category. For example, the implementation section lists possible roles for PLWHA as counsellors, treatment supporters. health care workers, NGO programme managers and project officers, peer educators, outreach workers, and monitoring implementers. NGO entry points include: hiring, training, offering contracts with health care, considering travel costs and transport availability, and gender balance in employment.

Chapter seven covers the efforts of PLWHA organisations, roles of their members, challenges, and, again, entry points for NGOs to participate with them and benefit from their knowledge.
Publication Date
Number of Pages

49

Source

Email from AIDSNET to The Communication Initiative on February 6 2006.