Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Agricultural Knowledge and Information System for Rural Development (AKIS/RD)

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An Agricultural Knowledge and Informatoin System for Rural Development links people and institutions to promote mutual learning and generate, share, and utilise agriculture-related technology, knowledge, and information. The system integrates farmers, agricultural educators, researchers, and extensionists to harness knowledge and information from various sources for better farming and improved livelihoods. This integration is suggested by the "knowledge triangle" displayed below.

Rural people, especially farmers, are at the heart of the knowledge triangle. Education, research and extension are services - public or private - designed to respond to their needs for knowledge with which to improve their productivity, inclomes and welfare and manage the natural resources on which they depend in a sustainable way.

A shared responsiveness to rural people and an orientation towards their goals ensures synergies in the activities of agricultural educators, researchers and extensionists. Farmers and other rural people are partners within the knowledge system, not simply recipients.


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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

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Submitted by Anonymous (not verified) on Sun, 05/27/2007 - 04:08 Permalink

the information is good for my work, but I need more