Media
Media development action with informed and engaged societies
Media
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Radio and Family Planning - The Gambia

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This two-year, information, education, and communication (IEC) family planning campaign used radio serial drama aimed primarily at rural (and less educated) women, along with training programmes for service providers. The objective of the programme was to improve attitudes, knowledge, and use of modern contraceptive methods. It also aimed to improve interpersonal communication and knowledge of sexually transmitted infections (STIs).
Communication Strategies

Thirty-nine episodes of a 15-minute-long radio soap opera drama series, "Fakube Jarra", were aired, as were 30-second radio spot announcements. It is the story of three, working class, fictional families living in a village in The Gambia, each with very different characteristics.

Development Issues

Family Planning, Health, Reproductive Health.

Key Points

"Fakube Jarra" was broadcast as part of a pre-existing "Women's Magazine" show, popular among rural, less educated women. This was intended so as to access an established audience and to aid in the evaluation of the campaign, its exposure and impact. A training programme was also provided for service providers.

Partners

The Gambia Family Planning Association, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, with funding from USAID.

Sources

Valente, T.W., Kim, Y.M., Lettenmaier, C.L., Glass, W., Dibba, Y. "Radio Promotion of Family Planning in The Gambia". International Family Planning Perspectives, Vol. 20, pgs. 96-100, 1994.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

india