Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Communication Toolkit for Indoor Residual Spraying (IRS) Campaigns

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This document summarises the national communication strategy that was used to accompany indoor residual spraying (IRS) activities in Uganda. It considers the generic communication needs applicable to all spray exercises and the unique communication issues raised by implementing IRS with the insecticide dichlorodiphenyltrichloroethane (DDT.) Produced by the Malaria Control Program of the Ministry of Health, with support from the Health Communication Partnership, Johns Hopkins Bloomberg School of Public Health, and funded by the United States Agency for International Development (USAID), the purpose of this toolkit is to help ensure IRS exercises in Uganda are complemented with proven communication approaches.
The toolkit is organised into six modules each of which outlines a key step to implementing IRS communication, including:
  • assessment, planning, and budgeting;
  • materials production and distribution planning;
  • orienting spray operators in communication and information dissemination;
  • district community mobilisation; and
  • monitoring, evaluation, and follow up.
The toolkit is complemented by other tools including: a documentary style video of IRS produced in Uganda; audio files of all radio spots and public service announcements; various planning tools for implementation; production ready IEC print materials; photographs; and a presentation of the entire toolkit to be used by programme managers and IRS planning teams.
Publication Date
Languages

English

Number of Pages

46

Source

JHUCCP website on January 31, 2012