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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Audience Research for Campus Radio Stations

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Published by the Institute for Media and Society and Panos Institute West Africa, this book presents various scientific methods available to campus stations in conducting audience research. According to the publishers, the presentation is designed to support easy application of each of the methods, and to be a resource for not only to operators of campus broadcasting stations but also their colleagues in other broadcasting sub-sectors, as well as students of communication research methods within and outside educational institutions. The book was produced to contribute to strengthening the broadcasting sector, improving service delivery to audiences, and encouraging richer pluralism in the media industry in Nigeria.

The book contains the following twelve sections:
  • Section 1: Overview of Communication Research
  • Section 2: Importance of and Justification for Audience Research
  • Section 3: Steps in Conducting Audience Research
  • Section 4: Survey
  • Section 5: Constructing the Questionnaire
  • Section 6: Ensuring that your Instrument is Valid and Reliable
  • Section 7: Methods of Sample Selection
  • Section 8: Field Observation
  • Section 9: Content Analysis
  • Section 10: Conducting Focus Group Discussions
  • Section 11: Data Presentation
  • Section 12: Suggested Components of Audience Research Reports
Publication Date
Languages

English

Number of Pages

81

Source

Nigeria Community Radio website on January 12 2011.