Getting into the Kitchen: Media Strategies for Research

This paper explores the linkages between policy, research, and media. It considers some of the dilemmas faced, and the options and approaches available when a research programme, institute, or researcher is constructing a media strategy. It lays out some of the main steps in developing a strategy. Topics include:

• Linking research, policy, and public - roles the media can play, influencing policy.
• The media environment - opportunities in a changing media environment, does media coverage influence policy?, relationships between research and the media.
• The media and research communication - risks and issues in media engagement, building a media strategy.

The document concludes with information on how to link country and international research with communication and media strategies, building capacity for media and communication approaches in research, and methodologies for evaluating the impact of media strategies for research at country and international levels.