Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Unreported Development - Nigeria

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Nigerian journalists, under the aegis of Development Communications (Devcoms) Network, initiated a project to advance partnerships between journalists and NGOs in the areas of reproductive health and sexual rights promotion as well as rural development reporting in Nigeria. The project, Unreported Development, aimed to facilitate the communication of development issues related to population, reproductive health, and sexual rights as they affect Nigerian women.
Communication Strategies
Activities implemented as part of the project included:
  • Continuous Education Series for journalists, 200 of whom had previously participated in seminars, training sessions, and forums on reproductive health and sexual rights issues organised by the Media Resource and Advocacy Centre (MRAC), a project of Devcoms. This centre has facilities for electronic access to a variety of international journals including POPLINE, MEDLINE, New England Journal of Medicine, Nature, Population Reports, among others. These scientific information sources are available free to the journalists who have participated in the education series;
  • publication of the Bulletin SERIES (Reproductive Health and Sexual Rights NEWS) on reproductive health and sexual rights issues for use by journalists; and
  • production of a Media Handbook on HIV/AIDS in collaboration with UN Information Centre (UNIC) Lagos, and Journalists Against AIDS.
Development Issues
Rights, Women, Health, HIV/AIDS, Population.
Key Points
This programme grew out of the belief that stories in the Nigerian media about HIV/AIDS and other reproductive health issues in print and electronic media lack depth. This belief was based on a baseline study involving content analysis of 2,156 articles on reproductive health issues in four national print media publications over 12 years. The most common type of reproductive health report was news (72% - 82%), while the least frequent type was editorial. Although there were more reports on sexually transmitted infections (STIs) including HIV/AIDS (56%) than other major reproductive health issues, most of these stories (especially those written by non-science or non-health reporters) lacked depth, were sensational, and used incorrect language. The study also found that reports on other reproductive health issues and the implications of such issues as unplanned sex, unwanted sex, unsafe abortion, sexual coercion, sexual violence, and the spread of the HIV/AIDS pandemic were almost nonexistent.

Unreported Development was part of a one-year initiative called Approaches to Media Partnership in Reproductive Health and Rights Promotion in Nigeria, which was supported by The Ford Foundation West Africa. This initiative forged partnerships between the media and NGOs through the sharing of ideas and materials that further enhance public discourse on development issues. The project utilised photographs and video and audio recordings as part of a comprehensive, multi-faceted presentation of the links between HIV/AIDS, reproductive health, and sexual rights in Nigeria. The visual narratives, packaged with text and linkedto detailed information about HIV/AIDS, reproductive and sexual health and rights and other development issues, told more comprehensive stories - by geo-political region, by topic, or by policy initiative - about Nigeria.
Sources

Letter sent from Akin Jimoh to the Communication Initiative on March 22, 2002.