Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bong County Process

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The Community Capacity Assessment (CCA) process in Bong County is based on the recognition that people already know what their problems are and probably even know how to address them.

This is a pilot project, drawing upon the input of its beneficiaries to assess and analyse challenges in the illnesses affecting their children. UNICEF assistance is based upon:
  • Community commitment to the health practices necessary to their children's survival and health; and
  • Identification of areas where they require assistance.
The objectives of this programme are to empower communities to use the resources they have in order to address threats to child health and to then give the most effective humanitarian assistance.
Communication Strategies



Facilitators, representing each of the participating communities, have been trained in health principles. They interact with participants, answering health questions, guiding discussions and identifying pertinent developments and findings.


Participants share their knowledge with their families and with other members of their communities. Facilitators bring their findings to UNICEF and this information has informed several publications to be shared with other communities, organisations and with the public. The intent is for others to benefit from the model of participatory research.


The process draws together representatives of all facets of society: young, old, men, women, healthy and ill. Together they consider challenges in child health, particular to their community as well as their own ability to prevent them. Through group discussion, they determine plans of action in which all can participate, in order to help themselves, to help others and - most importantly - to help their children. Demanding commitment, continued participation and co-operation, the Community Capacity Assessment process reveals that much of any development solution lies already within the power of the community.

Development Issues



Health, rights.

Key Points



The process - which does not discriminate but requires action of all has gained favour among the community so that it has drawn interest from all facets. Even the church Minister has suggested a more participatory approach to services, noting that participation evokes a sense of ownership and draws an authentic commitment.


The majority does not read in Salala, a small village in Bong County, Liberia. They speak and they listen but they never read and write. Documents survive only as long as the one who recalls the information and even then, it is shared discriminately.


Bong County faces several challenges. Primarily, it faces issues of malnutrition and malaria and other perpetual illnesses that threaten the lives of its children. But these are exacerbated by a critical lack of curative resources and the inaccessibility of health information. It would take more than even several tons of medication to solve the problems that exist in Bong County; no doctor or donor has the resources to cure the sickness and ensure against its return. Instead, this will require the dedication of the entire community and a life-long commitment.

Partners



UNICEF, the Government of Liberia (MPEA, MOH, MOE, MOJ), the Eminent Persons Group on Advocacy for Children, New African Research and Development Agency, Cuttington University College, County Reference Groups, District Reference Groups and Thematic Working Groups (on Health, Education, Participation and Protection), Community Councils and the leadership of Bong County.

Sources

"The Bong County Process" by Carolyn D. Williams of UNICEF.