Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Issue-Based Journalism - Zambia

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The objectives of this research project were to establish financial sustainability of issue-based journalism and assess the potential for advertising, to determine potential advertisers, to establish a governmental role in enabling environment for print media, and to stimulate debate about issue-based journalism. In Zambia, the lack of specialised journalism has always been because of a lack of advertising funds and economic validity.
Communication Strategies

Five questionnaires were administered to five target groups within the advertising, governmental and media fields. This is essentially an "applied" or "administrative" piece of research
Development Issues

Issue-based journalism, advertising, government control over media
Key Points

The study was set against a background of a poor economic environment and its accompanying low advertising returns for media. Issues were inconsistently and sporadically covered, devoid of clear reportorial definition of issues for generating public debate.
Partners



PANOS

Sources

Panos Institute for Public and Policy Debate for Southern Africa - A study in the state of issue-based journalism in Zambia.