Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Zambia Elections 2016 - championing live TV debate

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Author: Changwe Kabwe, August 17 2016 - In an election campaign dominated by personality politics, a national TV debate featuring key presidential contenders in the Zambian general election presented a rare opportunity for people to directly question candidates and hear about their plans for Zambia’s future.

In a large auditorium filled with hundreds of people, bright lights and watching cameras, Philip Sikainda, a gentleman in his sixties stood up and addressed the panel of presidential candidates.

"Zambia today has a lot of retirees languishing in poverty because of unpaid benefits, some of them die without receiving their benefits, what will you do if elected into government to [support their] plight?” he asked.

Held a week before Zambians went to the polls (11 August 2016), the debate provided a unique opportunity for people like Sikainda to question and hear from candidates, in yet another close presidential election race, just 18 months after the incumbent, Edgar Lungu won by less than 28,000 votes.

Newspaper headlines and radio shows have been dominated by personality politics in the election run-up. With little debate on real policies – the Zambian electorate were at risk of being denied the chance to make an informed decision about their vote.

The live television debate centred on key election themes such as jobs, the energy crisis, governance, the rule of law, the weakening economy and taxation. The show – produced by MUVI TV, Zambia’s only independent TV station – provided Zambians with an opportunity to hear each candidate’s vision of how they planned to turn around the fortunes of a country, considered to be one of the poorest in the world.

A live televised debate

In over 25 years of multi-party democratic history, Zambia has established a well-respected culture of smooth power transitions. Yet most of the country’s leaders have assumed public office without having to face the people in a live televised debate.

Since 2011, BBC Media Action has worked with local and national broadcast partners – including MUVI TV – to promote a new culture of live TV and radio debates through mentoring and training. This aims to help people discuss issues that matter to them and hold their leaders to account.

Social media buzz

A week before the debate, Hakainde Hichilema – the main opposition leader – took to Facebook and Twitter and challenged Edgar Lungu to accept the invitation to join the panel. The call was largely welcomed by many Zambians on social media who shared and retweeted the posting – but Lungu’s decision to decline appearing stood firm.

Unfazed, when the national TV debate was broadcast, MUVI TV producers ‘empty-chaired’ Lungu, leaving his podium place vacant on stage while the other main presidential contenders debated their policies.

Unlike some radio shows and public rallies where the candidates usually have latitude to speak unchallenged, the debate presented a chance of people to critically analyse statements from the contenders as the moderator kept reminding them of past declarations and challenging them to substantiate their claims.

A noticeable increase in ‘social media buzz’ since the last election presented an interesting and exciting build up to the debate. Many people joined the debate online through Facebook and Twitter, live tweeting punch lines from candidates, their wide-ranging views being reported and amplified by TV and radio partners.

The live show offered a unique opportunity for Zambians to make up their minds about candidates in a moderated environment – and marked another step forward for Zambia’s democracy.

Click here to access this BBC Media Action blog and related links on their work in Zambia

Image credit: BBC Media Action

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk