Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Traditional Knowledge and Community Healthcare

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Organised by the Fantsuam Foundation, this programme involves drawing and building on the health knowledge possessed by local people, especially women. Specifically, the project works with women in rural Nigerian communities to understand various traditional healthcare practices and introduce best practices and safer techniques for selected treatments. The purpose of the project is to produce a written catalogue of traditional medical wisdom, the content of which is largely generated by local people.
Communication Strategies

To produce a classified written description of the traditional treatments used for common ailments in local communities, staff of Fantsuam collected information from local healers about communal hygiene, types of fevers, 'bad back', leprosy, female genital mutilation, dysmenorrhoea, diet-control in diabetes and hypertension, non-sexual transmission of HIV/AIDS through use of unsterilised razors for circumcision and facial tribal marks, and hygienic preparation of traditional recreational drugs. Common treatments included in the catalogue are the emollients and local anesthetics of the traditional bone setters, and the use of herbs as an inhalant during labor, to stimulate lactation, and to treat ringworm. To bolster the information provided by local healers, Fantsuam regularly consults the health channel of the WorldSpace Radio, Satellife, WHO fact sheets, and numerous discussion lists. These materials are then translated into the local dialect and shared with the women. Sections of a health reference text are also translated into local dialects.


After this information is collated, the catalogue remains the property of the communities.


A Medical Database is under development for each participating community. Initially conceived as a vital registration database (births and deaths), the database now incorporates a traditional pharmacopoeia specific to that community. The information is stored on CDs and hard disk and is in the custody of the Village Head.

Development Issues

Health, Women.

Key Points

Programme organisers note that Nigeria has a population of about 120 million, 70% of whom live in rural communities where there is limited access to health information. With little disposable income, and the prohibitive cost of hospital bills and medication, many people in rural communities have turned to traditional medicine. Much information is common to other rural communities and is usually freely shared among members of the tribe and to outsiders as well. However, Fantsuam contends that traditional healers feel threatened by dissemination of their knowledge and skills. In Nigeria the healers now have an association that acts like a trade union primarily to regulate how information is shared with non-practitioners. In order to allay suspicion of any attempt to undermine traditional medicine, the Fantsuam programme relies on community participation.

Sources

Chapter 2 ("Insights from Existing Initiatives") of "Unlocking economic opportunity in the south through local content: A proposal from the G8 Dotforce" by Peter Armstrong, OneWorld (Editor); Chris Addison, Consultant; Subbiah Arunachalam, MSSRF; Peter Ballantyne, IICD; Hugo Besemer, Consultant; Diane Cabell, Harvard Law School; Pete Cranston, OneWorld; James Jeynes, Accenture; Barbara Keating, OneWorld; Eric Saltzman, Berkman Center, Harvard Law School; John West, Consultant - March 2002. For a copy of the full report, please see Open Knowledge Workspace page on DGroups website, which can be accessed from DGroups website. Or contact Peter Armstrong, Director, One World peter.armstrong@oneworld.net