Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Through Children's Eyes

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The project, initiated by the International Development Research Centre (IDRC), involved participatory field research with children on urban environmental issues. The project aimed to illustrate the value of including children in participatory research, to learn more about children's experiences, to show what children have to contribute when given a chance, and to demonstrate how much they understand the issues facing their communities.
Communication Strategies

The project involved 3 groups of children between the ages of 9 and 12 in 3 different parishes in IDRC's Focus Cities Research Initiative project community in Uganda: Bwaise, Makerere-II, and Kasubi. The 3 parishes reflected a socio-economic range, as well as a range in severity of the environmental challenges in the city.

Each group consisted of 10 children, 5 girls and 5 boys. All completed 2 sets of drawings. One set illustrated environmental problems near their homes, and another set illustrated issues affecting the local community. More than 60 drawings were produced in all. After each drawing session, the group sat in a circle on the ground, and each child presented their drawing and shared their story. According to the organisers, this was an important part of the process because the children's intended message can be easily lost when drawings are interpreted through adult eyes.

The field research found that with the exception of Kasubi, the parish least affected by serious environmental problems, the themes were remarkably similar: sanitation, water quality, health issues, flooding, and loss of personal possessions and homes because of the flooding. The biggest concern for the children in Kasubi was hygiene in the local market and the fact that produce was being sold near latrines and open toilets. According to the organisers, adults had never raised this particular concern in the community meetings, so it was interesting that the children did. In the other parishes, many drawings featured a flooded home or area around a home. They often showed the same elements: sewage coming out of the toilet, a dead body, a child drowning.

Organisers say that what came through in all the drawings was how well the children understood the connections between human activity and the environmental and health issues occurring in the community. When the floods come in the rainy season, the latrines become blocked, and sewage flows into the floodwater; then, the untreated water comes into the houses and also contaminates drinking water. The children drew this sequence of events, along with the clearly stated outcome: "We get sick."

Development Issues

Environment, Natural Resource Management, Sanitation, Children

Key Points

Through Children's Eyes was part of IDRC's Focus Cities Research Initiative. Through its Urban Poverty and Environment (UPE) programme, IDRC is supporting collaboration between local government authorities, research institutions, and community organisations on projects that link poverty alleviation, environmental management, and natural resource use for food, water, and income security in 8 cities around the world.

Sources

IDRC website on October 13 2008 and January 28 2010.

Teaser Image
http://www.idrc.ca/uploads/user-S/12224332971Bwaise_drawing_s.jpg