Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Technology for Maternal Health Project

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Launched in 2012, the Technology for Maternal Health Project in Ghana sends SMS messages with health information to the mobile phones of pregnant women. Launched by the Northern Regional Library, in partnership with the local development agency Savana Signatures, the project also includes the development of the library’s health corner and training of health workers to use computers to conduct research.

Communication Strategies

The Northern Regional Library Maternal Health Corner has five computers where health workers and members of the public have free access to the internet. The library reports that health workers especially are using the computers to seek information for lectures and presentations they conduct at antenatal clinics in Tamale and rural areas. Each computer was installed with content provided by international agencies, including Mobile Alliance for Maternal Action (MAMA) Medical Aid Films, and the Ghana health service. All content for the Heath Corner and the SMS service is carefully checked by a committee of local health workers to insure that it is accurate and locally relevant.

 

The library's Health Corner is also a training centre where Savana Signatures provides information and communication technology (ICT) training for health workers to improve their research and communication skills. They also trained health workers to create short messages about maternal health to send to mothers-to-be via mobile phone text messaging (SMS) each week.

 

In the first phase, the service reached out to 100 pregnant women, sending them two health text messages a week for 10 months. SMS for 12 non-literate women were sent to their husbands, who pass them on. The messages discuss common health issues experienced during pregnancy, suggest simple remedies, and encourage pregnant women to visit their clinics regularly. Community health workers are also organising meetings of pregnant women and mothers in the library.

 

The project builds on the Northern Regional Library's on-going work with ICT. Each month the library hosts Information and Communication Technology for Development (ICT4D) lectures at the library in partnership with Savana Signatures and the Ghana Information Network for Knowledge Sharing (GINKS). It was at one of these workshops that health workers reported that pregnant mothers were only visiting clinics about once a month, and that the time they were able to spend with the mothers-to-be was insufficient to provide much-needed advice and guidance.

Development Issues

Maternal Health, ICT

Key Points

Accurate statistics for maternal mortality (death through complications related to pregnancy and childbirth) are hard to come by in Ghana. However, there is general agreement that the numbers, estimated at between 1,400 and 3,900 a year, are unacceptably high. Similarly, it is difficult to quantify deaths of infants.

Partners

Northern Regional Library, Savana Signatures