Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Support to National Malaria Programme

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Summary

This 12-page paper presents an overview of the Support to National Malaria Programme (SuNMaP) achievements, experiences, and lessons in the course of programme implementation in Nigeria, highlighting implications for other partners and ministries of health involved in implementing malaria control activities SuNMaP works to improve aspects of malaria prevention and control in the country, from facilitating the distribution of nets and distributing preventive malaria treatment for pregnant women through antenatal clinics, to management capacity building within the Ministry of Health National Malaria Control Programme (NMCP). According to the programme assessment, SuNMaP was able to increase coverage of Long Lasting Insecticidal nets (LLIN), promote demand creation for services and malaria prevention resources, and build local capacity for prevention and control.

According to the report, a key achievement was the substantial increase in house hold coverage with Long Lasting Insecticidal nets (LLIN) which has translated into higher LLIN use. The findings from national surveys indicate a rise in household ownership of at least one insecticide treated net (ITN) from 8% in 2008 to 42% in 2010, with household LLIN ownership higher in programme supported states, 50.4%. The use of LLINs also substantially increased, with proportion of children under 5 years who slept under LLINs the night before the surveys increasing from a baseline of 5.5% in 2008 to 28.9% in 2010. Use among children under 5 in programme supported states was slightly higher in programme supported states, 30.4%.
One of the lessons identified in the paper is that provision of commodities is not sufficient alone to bring about high coverage, knowledge among users of the effective and recommended interventions is needed and awareness of where services are available will help to promote prompt care seeking. Together these and other factors create the demand for services that, if matched with supply of quality services, will lead to better health outcomes. SuNMaP supports demand creation through mass media, and community related, and interpersonal communication channels at service delivery and community levels. With improved awareness and knowledge it is envisaged that health seeking practices will be better. The programme has also supported the generic marketing of LLINs, with a view to raising awareness and subsequently demand, thereby contributing to growth of the LLIN commercial sector.

In terms of general awareness and knowledge of malaria and its control interventions are generally quite high. There have been improvements in health seeking behaviour with 34.9% of children with fevers within the last 2 weeks taken for treatment within 24 hours as compared to the 15.2% at baseline. Among women of childbearing age, levels of knowledge of the benefits of LLINs, remain quite high (94%), as well as recognition of the need to seek treatment for malaria within 24 hours, which was up to 91%. Insights into the contextual factors and relevance of channels of communication are probed through community level assessments (CLA), for example while many of the respondents reported regularly using malaria prevention measures, some have indicated constraints such as the cost of purchase in rural settings and among some urban dwellers a feeling of heat or claustrophobia while under the net. However, most CLA respondents and virtually all pregnant women could recall the messages on the benefits of IPT and LLINs.

Lessons identified in supporting demand creation activities include that radio continues to be the most popular channel for delivery of mass media messages. Other channels include interpersonal communication channels through service providers, backed by communication support materials. The use of TV programming is to be considered as a possible channel, particularly as it was repeatedly mentioned by respondents (especially in urban and periurbansettings) as a vital source for health related information.
A feature of SuNMaP’s efforts in human and institutional capacity building is in sound programme management. The harmonised NMCP capacity building package, developed with support from SuNMaP, identifies key areas of planning and plan reviews, general management, monitoring and evaluation, and integrated supportive supervision as essential to the running of a functional malaria control programme. Other topical areas addressed in the package include procurement and supply chain management (PSM), records keeping .and accounting. By March 2o12, about 68 health management teams from SuNMaP supported states had benefited from capacity building efforts on malaria related programme management. Overall about 2,737 health workers and managers across all levels have participate in learning sessions from the capacity building package.

Source

Malaria Consortium website on November 17 2012.