Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Stay Healthy: A Gender-Transformative HIV Prevention Curriculum for Youth in Namibia

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This interactive curriculum from EngenderHealth and LifeLine/ChildLine is designed to apply a gender-transformative approach to HIV prevention in Namibian schools.

From the Introduction: "The overall goal of Stay Healthy... is to prevent HIV infection among Namibian youth aged 13-18. Stay Healthy focuses on changing three key behaviors directly related to HIV infection by accomplishing the following: (1) delaying the onset of sexual intercourse, (2) increasing the correct and consistent use of the male condom among sexually active youth, and (3) decreasing multiple concurrent partners among sexually active youth. The reasons why some Namibian youth engage in these behaviors while others do not were identified through a careful analysis using the Behavior-Determinant- Intervention Logic Model.1 These reasons, or determinants, are the focus of all learning activities in Stay Healthy.


A total of 25 distinct psychosocial determinants associated with each of these behaviors were identified through various assessment activities, including discussions with Namibian youth, discussions with Namibian adults who work with youth, and a thorough review of the literature on effective sex and HIV education programs. Several well-established theories, including social cognitive theory, the theory of planned behavior, and a gender-transformative programming approach, also informed the selection of the psychosocial determinants linked to learning activities in the curriculum. The 25 determinants fall within the following 10 broad categories: (1) knowledge, (2) attitudes, (3) beliefs, (4) values, (5) peer norms, (6) gender norms, (7) skills and self-efficacy, (8) future goals, (9) parent-child communication, and (10) intentions...

Stay Healthy is a highly interactive curriculum comprised of 18 45-minute sessions (a total of 13.5 hours). Sessions were designed to be completed in 45 minutes to accommodate the typical class schedule in Namibian schools...Stay Healthy may also be facilitated in nonschool settings, and sessions can be combined for longer sessions....Because of the interactive nature of activities, we recommend that a maximum of 20 youth participate in each session."


Contents include:
Acknowledgments
Introduction
About the Curriculum
Learning Objectives
Gender and Its Influence on Health
Applying a Gender-Transformative Approach
Working with Namibian Schools
Planning to Implement Stay Healthy
Dealing with Challenging Situations
Sessions
Session 1: Your Life Now and in the Future
Session 2: Sexuality Throughout Your Life
Session 3: Important Facts about Human Immunodeficiency Virus (HIV)
Session 4: Personalizing HIV Risk 47
Session 5: “Sex” and “Gender”
Session 6: The Roles We Play: Female and Male Gender
Session 7: “Persons” or “Things”
Session 8: Listening to Each Other, Learning from Each Other
Session 9: Healthy and Unhealthy Relationships
Session 10: Speaking Up for Yourself - Saying No
Session 11: Abstinence
Session 12: More Speaking Up for Yourself - Negotiating Expectations and Boundaries
Session 13: Doing What You Like and Only What You Want
Session 14: Condoms Save Lives - How to Find Them, How to Use Them and How to Get Your Partner to Agree to Use Them
Session 15: Condoms Save Lives - Practice Using Them
Session 16: Complex Risks - Number of Partners, Sexual Networks, and Viral Loads
Session 17: Long-Term Mutual Monogamy: The Safe and Sensual Choice
Session 18: Committing to a Healthy Future
Take-Home Discussion Assignments
Assignment A: My Parent’s Hopes for Me
Assignment B: How Gender Roles Have Affected Your Parent’s Life
Assignment C: A Parent’s Wisdom about relationships
Appendixes
Appendix A: Stay Healthy Theory of Change Logic Model
Appendix B: Sample Parent/Guardian Consent Form

Publication Date
Languages

English

Number of Pages

234

Source

The RESPOND Project Newsletter, published October 7 2011.