Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Sport in Action: Sport in the Development Process

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Realising the high capacity that play and sport have in developing and promoting behavioural formation and change, Sport In Action (SIA) has designed this resource document for persons working with children in schools and communities in Zambia. The document presents ways and means of planning and conducting play and sport for children's activities, as well as how to integrate selected Zambian traditional games with HIV/AIDS and child rights education. The toolkit includes a sport administration component that deals with leadership, sponsorship, communication, and event organisation. This document aims to help ensure that sports structures (especially at community and school levels) are functional and operate effectively to facilitate the smooth running of sports activities.

The design of this document is guided by the experience that trainers gained in training workshops with community project leaders, community club coaches, physical education college students, and school teachers.

The document is divided into seven sections and it also contains Appendices. Each section covers a different area designed to support work to empower children through sports and traditional games.
  • Section 1 - Sport for Children
  • Section 2 - Zambian Traditional Games
  • Section 3 - Leadership
  • Section 4 - Event Organisation
  • Section 5 - Sponsorship
  • Section 6 - Communication
  • Section 7 - Meetings at Club Level
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Languages

English

Number of Pages

93

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