Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Speaking Books

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The Speaking Book series addresses the worldwide issue of low literacy, which the publisher (Books of Hope) claims is a potentially life-threatening problem affecting over 785 million adults. People with low health literacy are 12 to 18 times more likely to not understand, ignore, or confuse the correct medical treatment and preventative measures, and therefore highly likely to suffer further affliction. Speaking Books empowers the user, whether a low literacy adult or pre-school child, to look, listen, and learn, so that the message is clearly understood and retained.

Books of Hope, in association with SADAG (the South African Depression and Anxiety Group), design and produce these interactive, multilingual Speaking Books that can be seen, read, heard, and understood by the reader regardless of their reading ability. These hard-backed books feature a soundtrack, read by well-known local personalities, to take the reader on a step-by-step guide to wellness and encourage readers to build self-confidence through a simple action plan.

Following the launch of the first Speaking Book in 2005 - "Suicide Shouldn't Be a Secret", which was designed to educate South African rural teens on suicide prevention - the series has expanded dramatically to include over 30 titles in 12 different languages from countries around the world - including China, India, the United States (US), and Sub-Saharan African and South American countries.

Speaking Book topics include:
  • HIV and AIDS
  • Polio
  • Tuberculosis (TB)
  • Malaria
  • Mental Health
  • Teen Sexual Awareness
  • Suicide Prevention
  • Child-Headed Households
  • Home-Based Care Workers
  • Clinical Trials
  • Government Grants
  • Substance Abuse
  • Paediatric Immunisation
Click here to view a video of the Speaking Book called "TB can be Cured".

Initially created to meet the health care education needs of Africa's rural and disadvantaged communities and as a means of overcoming low levels of literacy on that continent, the Books of Hope series is now being used worldwide. Speaking Books are distributed free of charge to the communities they serve, and are paid for by government departments, foundations, and other organisations. For example, Clinical Trial Speaking Books covering a range of health topics have been produced and distributed across Africa, India, and the United States. "Attempting to clearly communicate health information in a foreign language is challenging enough as it is, but doing so to a community that can't read, is almost impossible. That is why so many pharma[ceutical] companies have started to rely on Speaking books for clinical trials. By ensuring that the messages aren't only seen and read, but actually heard, these organizations can be confident that the participants have understood the message." According to United Nations Children's Fund (UNICEF) research, each book reaches 120+ people, making it a leave-behind tool for sharing in the community.

Speaking Books are made to order and to meet any health care or community need - from educating young children on such health care issues such as diabetes and asthma, and how they can cope with their illness, to opening a bank account, or buying a first home.

To request a sample Speaking Book or discuss a particular communication requirement, please use the contact information above.

Source

Books of Hope website on September 2 2005; emails from Brian Julius to The Communication Initiative on May 21 2009, May 22 2009, and June 29 2015; and email from Speaking Books to The Communication Initiative on July 6 2016.

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