Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Spacing Our Children

0 comments
Spacing Our Children is a theatre activity that aims to help villagers in Benin consider family planning. The play was designed by Program for Appropriate Technology in Health (PATH) and project partners to inspire discussion and raise villagers' awareness of modern family planning methods. The play is part of the Promotion Intégrée de la Santé Familiale au Borgou-Alibori (PROSAF) Project, which is managed by University Research Corporation (URC) and funded by the United States Agency for International Development (USAID).
Communication Strategies

The show is in the Bariba language. The performances, and the activities that accompany it, aim to lay a foundation for change that will lead to healthier communities.

The project uses village centres, usually a clearing or space under a tree near the village market, to hang stage curtains, place their backdrop, and set up their microphones. The storyteller and musician then circle the village playing drums to attract the villagers' attention. Groups of people then form a circle around the improvised stage. The actors then emerge from the curtains. The storyteller quiets the crowd and begins to spin the tale of a longtime rivalry between two brothers. One is a mild-mannered, well-respected man who uses condoms and has a small, healthy family. His brother Sacca has a dozen children and still refuses to consider contraception because he fears his wife will be unfaithful. His large family has fallen into poverty, disarray, and ill health.

The story is interactive, as Sacca's brother and the other characters enlist audience members' help in poking fun at Sacca's obstinate ways, which have contributed to his wife's poor health and their failing financial situation. After much public deriding and a few words of advice from the village chief, Sacca comes to value the concept of birth spacing and promises to visit the health centre with his wife.

The project staff trained actors to administer oral surveys before and after the play and to hold short discussion groups with the villagers after each performance. The discussion groups are segmented by age and sex. They are used to encourage villagers to freely exchange stories with their peers, ask questions, and clarify what they learned. The project also broadcasts radio shows to reinforce the messages of the play. It also distributes printed educational materials and arranges home visits by community health volunteers who had been trained by the project partners in Benin.

The troupe translated the play from Bariba, the majority language, into French to reach more villages. The project has also worked with several other local theatre troupes to develop plays on HIV, malaria, and maternal and child health themes.

Development Issues

Family Planning.

Key Points

Organisers say more than 65,000 people in 232 villages in northern Benin have attended the play. They believe that theatre is an effective way to address health issues and to change social norms because it reaches whole communities at once. "In villages with no access to television or cinema, and in which many people cannot read, it's relatively easy to gather a large crowd - often up to 300 people - for a performance. The lack of competing media makes the play even more efficient at spreading ideas and getting youth, parents, and elders thinking and talking about the same thing."

Before creating Spacing Our Children, organisers assessed the knowledge and attitudes of villagers. This research suggested that men, who control the purse strings, often oppose their wives' wishes to use contraception. As a result, the play emphasises the husband's responsibility in family planning and the economic benefits of well-spaced, healthy children.

Partners

University Research Corporation (URC), Program for Appropriate Technology in Health (PATH), Cooperative League of the USA (CLUSA), Association Béninoise pour le Bien-Etre Familial (ABPF), Troupe Bio Guerra.

Sources

PATH website on June 7 2005 and February 9 2009.

Teaser Image
http://www.path.org/projects/images/community_theater_in_benin.jpg