Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social data?

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Under the heading “THE POWER OF SOCIAL DATA”, The Independent Monitoring Board (IMB) for Polio Eradication concluded in its most recent, highly readable report - summary here with link to full document -  that there should be a greater emphasis on “Why?” data:

"...to identify the root cause of the rejected opportunity e.g. trust in the vaccinators is low (the Why). These need qualitative and ethnographic data to be understood. It is by acting on the insights provided by the Why? data that transformation in performance is often achieved. ... The evidence is strong that where social data findings have been acted upon, polio is gone. Where social indicators are weak polio thrives."

Questions for response:

Related to the health issues that are priorities for you and your work:

1. Is there a lack of priority focus on gathering social data that seeks to answer the “why” questions? 

2. As a result is there an absence of social perspectives to inform and improve the strategy and programme decisions?