Media development action with informed and engaged societies

Legacy Partners

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter.

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session.

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com.

You can also follow the QR Code:

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Published 22 years ago

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Sensation Seeking

Wed, 07/16/2003 - 00:00

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Theory Summary

The Sensation Seeking theory states that individuals seek activities and experiences that will gratify their need for sensation, and maintains that there are different levels of sensation (high or low) that can be applied.

An individual's values often come into play when deciding whether or not to act upon the urge to satisfy their need for sensation regardless of the level of sensation seeking.

This theory has many implications for everyday life. Since families often suffer from miscommunication, this thoery is able to explain why such things take palce. The suggestion to reframe problems in order to gain a better understanding of what is going on seems like sound and practical advice.

Source

University of Kentucky, Communication Capstone Spring 2001 Theory Workbook - click here for the online version.

Comments

sensation

Lacking

there is so much to this theory and its frustrating that there's a very limited description here...

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