Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Rural Women Reporting

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Affiliation

Community Media for Development (CMFD) Productions/FAHAMU

Date
Summary

This 8-page report documents the process and key outputs of the Rural Women Reporting workshop series initiated by FAHAMU Networks for Social Justice and Community Media for Development (CMFD) Productions.

According to the report, rural women are rarely heard in the media; even more rarely do they actually have the opportunity to create media. The Rural Women Reporting project was developed to both produce programmes that speak to the issues rural women face, and to empower those who participated through skills and confidence-building to support ways to make their voices heard. The programmes were made available to local radio stations and places where people gather, and were distributed over the internet as podcasts.

According to the report, the workshops focused on participation and experiential learning, and followed eight key steps: an introduction outlining course objectives and radio formats, programme planning, creation of a detailed programme outline, research, conducting interviews, learning about and writing scripts, voicing narration and editing the programmes, and distribution.

The number and length of programmes created in each workshop varied based on what kind of programmes participants decided to create. The outputs for each country are outlined below:

  • South Africa: Participants decided to create individual features, resulting in eight programmes of varying lengths in both English and isiZulu. Topics ranged widely, and included young women and employment, teenage pregnancy, child-headed households, women and inheritance rights, polygamy, grandmother and grandchildren, forced/arranged marriages, and evictions from the marital home. Each participant (seven women, one man) gained knowledge not only in making audio programmes, but also in interviewing and research. In addition, a reporter from a national newspaper came to speak with the participants. According to researchers, this is significant as it raised the journalists awareness of rural women's issues.
  • Kenya: Participants decided to create a single hour-long feature on women and governance. Each participant then chose a thematic sub-topic and developed a segment for the magazine. Topics included women in politics, affirmative action, election violence against women, challenges facing women politicians, changes women in government will make, and vox pops on women in politics. According to researchers, this topic was particularly relevant as the country was heading towards the December 2007 elections, and putting women on the political agenda was felt to be especially important.
  • Sierra Leone: Participants created three features around pregnancy and access to health care, early marriages, and theft in the community. According to researchers, rural women in Sierra Leone have little protection from discrimination and other human rights abuses. They have little access to justice or legal redress, and even where constitutional protections exist, customary law often overrules it.



The report suggests that the workshops demonstrated that rural women can, in a short time, produce audio content to have their voices heard. It argues that more communities would benefit from such an activity. The report recommends both expanding the project to other countries, and developing a more sustainable programme in the three initial countries, perhaps in partnership with local radio stations, as participants now have basic skills that should be built on.

Source

CMFD website on August 15 2008; and email from Deborah Walter to The Communication Initiative on September 8 2008.