Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Rescue Mission Ghana HIV/AIDS Project

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The HIV/AIDS Project of Rescue Mission Ghana (RMG) is a public awareness programme that aims to fight stigma and discrimination against people living with HIV/AIDS. The project is themed: “De-stigmatisation and avoidance of discrimination against People Living With HIV/AIDS (PLWA). “
Communication Strategies

The project uses one-on-one education, group sessions, and public educational programmes such as drama, counseling sessions, interschool debate activities and other interactive programmes. The communities involved in the project are Adenta, Ayi Mensah, Kweiman, Madina, Oyarifa, and Pantang. Activities carried out within these communities include:

  • training of 100 peer educators in six communities in Ga District to lead the campaign against stigmatisation and discrimination against PLWA
  • embarking on a public awareness programme to disseminate accurate information on HIV/AIDS.
  • forming anti HIV/AIDS clubs in schools and communities to reduce the HIV/AIDS prevalence rate.
Development Issues

HIV/AIDS.

Partners

Rescue Mission Ghana (RMG), Ghana AIDS Commission (GAC).

Sources

RMG website on May 16 2005.