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Media development action with informed and engaged societies
Media

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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PSI Female Condom Ad - Caribbean

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Population Services International (PSI)/PASMO Belize produced this public service announcement (PSA) to support a change in social norms surrounding condom use in Belize. in 2006, the United Nations Population Fund (UNFPA) supported studies of promotion and use of the FC2 female condom. Due to the perception that males control male condom use and the corresponding behaviours, this video short was developed to show female control of female condom use, providing the user with sexual and reproductive health protection.

 

The "Got it? Get it." (GIGI) campaign, a part of PSI/PASMO Belize's promotion of the norm of consistent condom use and accessibility, provided added value to this and other PSAs through establishing locations of condom sales "promoting a safe and friendly environment wherever the GIGI logo exists".

Length
0:30
Date Year of Production
Not specified
Source

The PSI/Pasmo Belize website, August 25 2011.