Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Palu-Alafia Malaria Project

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From July 2008 to 2012, the Catholic Relief Services (CRS) is running the Palu Alafia (meaning "relief from malaria" in the local language) project, funded by the Global Fund to Fight AIDS, Tuberculosis and Malaria (GFATM). The project, now in its second phase, identifies successful community-based organisations (CBOs) and works with them to treat malaria at the local level. CRS, in partnership with Africare, Medical Care Development International (MCDI), the National Caritas of Benin, and Plan International provide treatment, prevention, and awareness services.
Communication Strategies

The project is working to scale up community-based treatment of fever/uncomplicated malaria among children under five in 14 health zones in Benin. The project aims to:

  • reduce by 30% the level of morbidity and mortality in target populations through appropriate care at home for children under five;
  • contract community-based organisations to provide care and raise awareness;
  • strengthen the health system's capacity in the care of fever in the community; and
  • improve people’s knowledge and behaviour with regard to prevention and care.

The main activities include procurement of artesunate (ACT) medications and organising distribution at the community level, complemented by training community workers and health agents in appropriate case management and sensitising mothers and caretakers of children under 5 in the early and appropriate management of malaria symptoms.

According to CRS, the project has 5 community facilitators covering 9 communes and 328 community-based organizations (CBOs) in the Atacora region. CBOs were identified based on how far they are from a health centre: hard-to-reach areas are the focus of the initiative. The CBOs are in charge of implementing the activities in their villages. Each CBO has identified 3 members who are trained to identify cases of fever, manage malaria cases at the village level, and refer severe malaria cases to the nearest health centre. They also received training to manage the malaria drug ACT and have received the drug from the project.

In Tora, the community has been running sessions to sensitise populations on the importance of cleanliness, ensuring pregnant women and children sleep under a mosquito net, weeding to reduce mosquito numbers, and closing doors and windows around 5 o’clock to prevent mosquitoes from getting into rooms. Each month, there are 3 ‘healthy days’ when the whole village is cleaned.

Development Issues

Malaria

Key Points

According to CRS, the project has resulted in over 650,000 children under five years old being correctly treated for malaria and over 2.5 million caregivers learning about the signs of malaria and how to prevent and treat the illness. By developing a supply chain management system and working in collaboration with the Benin government, communities have been empowered to manage this disease. In 16 months of implementation, the project has trained 615 community organisation members, and equipped 283 with medical kits each containing 60 packets of ACT. 18,756 educational sessions have been organised.

Partners

Catholic Relief Services, Africare, Medical Care Development International (MCDI), the National  Caritas of Benin, Plan International

Sources

Plan website on February 29 1 2012.

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