Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mundo Sem Segredos (World Without Secrets)

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Broadcast from September 2004 to 2007, Mundo Sem Segredos (World Without Secrets) was a children's radio programme in Mozambique that addressed HIV/AIDS and children’s rights issues. A collaboration between Media Support Partnership (MSP), a British non-governmental organisation (NGO), and Radio Mozambique, children participated in the programming and presenting of the radio shows. The programme was designed to encourage open dialogue between young people and other members of the community about HIV/AIDS and to reduce the mystery and stigma surrounding the disease.
Communication Strategies

Broadcasting weekly, the programmes aired on Rádio Moçambique provincial stations, in Portuguese and local languages. They contained a mix of interviews, drama, live reports, testimonials, music, and poetry intended to entertain and inform listeners. Listeners were encouraged to participate through letters, phone calls, and competitions. A weekly counselling session with a trained counsellor (called ‘Tia Sonia’ or ‘Aunty Sonia’) provided advice and solutions to listeners' questions or problems. She was joined by a playful character called Girassol – Sunflower - who asked various questions about life and read letters and questions from listeners. According to the organisers, these strategies were designed to address HIV/AIDS in an open and non-judgmental way.

The counselling session and a mini-drama series with a cast of child actors was produced centrally in Portuguese by Media Support Partnership and distributed on CD to each participating station. Other material was produced locally by the young teams of radio producers. Groups of young people between the ages of 12 and 15 were recruited and trained to plan content, to gather material, and to record, produce, and edit radio programmes (using digital equipment), through tailor-made workshops and on-going mentoring. The idea was that because the programmes were made by children, they would reach young listeners in away that they can understand and accept.


The radio programmes worked to complement and promote an HIV/AIDS resource pack which the Ministry of Education distributed to primary schools in the three provinces to encourage teachers to integrate HIV/AIDS information into their classes and extra-curricular activities.

Mundo Sem Segredos is a product of a project which began in 2001 entitled Strengthening Media Response to HIV/AIDS, in partnership with the National Aids Council (CNCS). The first year's activities included working with radio broadcasters in 6 provinces. Four training workshops were held for broadcasters to review their progress and learn from their peers. Moreover, five listener surveys on attitudes towards HIV/AIDS and on radio listening preferences were conducted to inform communication interventions. This phase worked with Radio managers to ensure they fully supported, and participated in, the process.

Development Issues

HIV/AIDS, Children.

Key Points

The Mundo Sem Segredos project was developed in Mozambique to help counter what the organisers have called the widespread ignorance of HIV/AIDS in the country through mass media.

In September 2008, Radio Mozambique indicated it wanted to take over editorial control of Mundo Sem Segredos. Discussions with the Ministry of Education and Culture and Radio Mozambique are ongoing.

Partners

Media Support Partnership, Ministry of Education, Rádio Moçambique, DANIDA.

Sources

Email from Niamh Hanafin to Soul Beat Africa on November 4 2004 and email from Julia Russell to The Communication Initiative, March 28 2006 and Media Support website on March 19 2009.