Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Mobilising Communities for Malaria Prevention and Control in Mozambique

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Affiliation

Malaria Consortium

Date
Summary

"This learning brief shares Malaria Consortium’s experience in partnering with existing community structures and building the capacity of community-based volunteers to deliver key messages around malaria, to increase uptake of prevention and treatment services within communities in Mozambique."

This learning brief from the Malaria Consortium, part of a broader project documentation exercise [See source link below for more information], documents an intervention of the Malaria Prevention and Control project in Mozambique to, in part, increase community preventative behaviours and timely healthcare seeking through building capacity of community-based structures to enable them to engage in behaviour change communication activities.

Objectives included:

  • "Increase knowledge among families and communities concerning malaria....;
  • Promote communities’ uptake of malaria prevention methods, including the correct and consistent use of long lasting insecticidal mosquito nets, allowing indoor residual spraying in their homes, and uptake of intermittent preventive treatment by pregnant women at antenatal care services.
  • Increase timely healthcare seeking at health facilities or from trained community health workers for the diagnosis and treatment for those with signs and symptoms of malaria."

 
Activities included: mapping of community groups; building a database for the health district services; and assessing community-based needs to develop the processes, strategies, curricula, materials, and training tools for partners, who could then "replicate these in the roll-out of training packages in their own community groups." Materials for 12,475 volunteers from 548 community groups included flashcards and flipcharts with key messages around malaria prevention and control. Principles of active adult learning were used such as role play, drama, games, small group work, and visual tools. Volunteers had t-shirts, caps, pens, and a piece of capulana (local cloth) to increase visibility. "After the training, community volunteers worked with health centre staff and community leaders, developing monthly plans and conducting community outreach and mobilisation activities including lectures, theatre performances, home visits, and community meetings in strategic locations including markets, churches and mosques. Community groups shared progress reports and discussed activities and challenges in monthly meetings with health staff, and also received quarterly support supervision visits from Malaria Consortium field officers."

From baseline, volunteers reported on regular monitoring showing improved prevention awareness and a shift in behaviour toward better mosquito net use and careseeking at health centres rather than with traditional healers. "As part of a qualitative study conducted in 2014 in some districts about net use and care practices, community members interviewed considered volunteers to be the most effective channel for receiving information about health, expressing a great appreciation of their continuous awareness and education work." Tools, techniques and interpersonal communication, especially in home visits was useful in dispelling hearsay and disinformation.

Data on volunteer retention showed a high level except where there was a period without a field officer. Regular supervision and support and connection to a health centre appeared to be useful, as well as social recognition and opportunities for training and personal development, but the fact that other sectors use monetary remuneration for local volunteers was a challenge to the system. "Studies, including in Mozambique, have shown that community workers are motivated in many ways, including by hopes for better job opportunities, social relationships with beneficiaries, socio-moral values and the desire to reduce others’ suffering and promote values of community service...."

"Key Findings:

  • Community volunteers have become the primary and preferred sources of information on malaria and have contributed to improved knowledge and increased demand for malaria diagnosis and treatment services.
  • The interpersonal communication participatory techniques, such as drama performances during malaria prevention sessions, which were used by community groups, proved to be appealing to the target audience, offering learning through entertainment.
  • Partnering with volunteers from existing community structures is an effective approach to reach a broad audience in rural communities with key messages on malaria prevention and control in Mozambique."
Source

Malaria Consortium website, December 12 2018.