Media
Media development action with informed and engaged societies
Media

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Media Training - Egypt

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Training is provided to journalists so that they can report the sensitive issues related to HIV/AIDS without perpetuating stereotypes and prejudices. The objectives were to inform media about the basic facts of HIV/AIDS, to sensitise the journalists to their roles in the education of the public, and to create better co-operation between the media, Ministry of Health, NGO's and UNICEF on the issues of HIV/AIDS
Communication Strategies

A series of two-day workshops were provided. Participants included newspaper editors, authors, television directors and presenters. Role playing was used to decrease public stigmatism about HIV/AIDS. The media were shown to have a crucial role in creating public opinion and providing public education about HIV/AIDS
Development Issues

HIV/AIDS, journalists; news organisations
Key Points

Dealing with sensitive issues must be dealt with in an open manner to educate the public, and this is very difficult in Egypt even though there is increasing concern about sexual health in this area. It is difficult for journalists to report on these issues, even though they are very important. This initiative assisted them to focus on effective strategies and reporting techniques to overcome those problems.
Partners



UNICEF, National AIDS Control Program

Sources

Draft Health Communication Materials UNICEF: 1996