Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Masculinities and Condom Use Patterns among Young Rural South African Men: A Cross-Sectional Baseline Survey

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Affiliation

Medical Research Council (MRC), Pretoria, South Africa (Jama Shai, Jewkes), University of the Witwatersrand, Johannesburg, South Africa (Jewkes, Nduna), Emory University, Atlanta, Georgia, United States (Dunkle)

Date
Summary

This research based in the Eastern Cape, South Africa, tested the hypothesis that gender and relationship constructs are associated with condom use among young men living in rural South Africa. Because, as stated here, "greater male power in sexual relationships accounts for much of the spread of HIV amongst women, ...[u]nderstanding what factors influence men’s ideas and practices related to condoms is valuable for explaining why men do not use condoms....Notions of ideal manhood in South Africa are potentially prescriptive of male sexuality thus accounting for the behaviours, which may lead to men being at greater HIV risk." [Footnotes are removed by the editor throughout.]
 
Through a cross-sectional baseline survey from an IsiXhosa questionnaire asking about sexual behaviour and relationships of 1,219 men aged 15–26 years, researchers examined the associations between "aspects of gender and relationships and violence and risky sexual practices, and three categories of condom use, that is, inconsistent condom use in comparison with consistent and non-condom use."
 
According to the results, 47.7% of men never used condoms, when 36.9% were inconsistent and 15.4% were consistent with any partner in the past year. "Inconsistent and consistent condom users were slightly older and had higher socioeconomic status and had more money than never users. Consistent users showed progressive gender relations attitudes and less relationship control compared to other groups....Having 3 or more sexual partners was two times more likely amongst inconsistent users....Inconsistent users (62.8%, 95% CI 52.5, 73.1) were also more likely to perpetrate violence against an intimate partner compared to never (39.7%, 95% CI 33.1, 46.4) and consistent users (36.6%, 95% CI 24.8, 48.3). 28.2% of inconsistent users reported perpetrating rape against a non-partner more often than their consistent (15.4%) or never (11.4%) condom use counterparts."

"Condom use patterns differed in association with gender relations attitudes: never users were significantly more conservative than inconsistent or consistent users." Three gender positions emerged indicating that:

  • inconsistent condom users were most physically and/or sexually violent and sexually risky;
  • never users had more conservative gender attitudes but were less violent and sexually risky; and
  • consistent condom users were less conservative, less violent, and sexually risky and had fewer sexual partners than inconsistent users.

Conclusions include the following: "The confluence of conservative gender attitudes, perpetration of violence against women and sexual risk taking distinguished inconsistent condom users as the most risky compared to never condom users, and rendered inconsistent use one of the basic negative attributes of dominant masculinities in the Eastern Cape, South Africa.....Changing non- and inconsistent condom use to consistent use is not only possible amongst youth, but also an important step in their efforts to prevent HIV infection and should be optimally promoted in HIV risk reduction interventions going beyond the ABC messaging and condom demonstrations. Using a condom consistently should be promoted as a positive, progressive and healthy attribute of successful masculinity, along with promotion of gender equity and male participation in sexual and reproductive health. Programmes that are targeted at engaging men in HIV prevention and building gender equity, namely Men as Partners and Stepping Stones, have demonstrated positive behaviour change effects and were scientifically tested within the South Africa context, yet the determination to roll these programmes out at a national scale seems to be lacking."