Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

Journalists Network - Kenya

2 comments

A media training programme to increase the use of media in promoting health issues with a shift away from the typical superficial or sensational journalist approach to these issues. The objectives were to increase in-depth coverage of health issues in Kenya, and to educate the journalists about the most important health issues that affect Kenyans. Another objective was to increase public debate and discussion of health issues as a method to increase the general knowledge of the population at large.
Communication Strategies

A forum was held for journalists from major newspapers, television networks, publishing houses, private film makers, other media people and radio stations. Brainstorming sessions, presentations and discussions were used to increase awareness and knowledge of how to effectively communicate the issues of public health. This group continued as a working network.
Development Issues

HIV/AIDS, other health issues
Key Points

Kenya has a generally high rate of electronic and print media coverage in relation to the rest of Sub-Saharan Africa with a high potential, but not a high realization for communication of health issues. Forming this group and facilitating them as a network was an attempt to get better and more extensive coverage of health issues and information through mainstream and popular media.
Partners



National Scouts, Ministry of Information, National AIDS Control Programme; UNICEF.

Sources

Draft Health Communication Materials UNICEF: 1996

Comments