Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Jhpiego and ExxonMobil Foundation Malaria Prevention Initiative in Chad and Cameroon

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As part of its strategy to strengthen malaria prevention and treatment services, Jhpiego is collaborating with the Ministries of Health in Chad and Cameroon to build the capacity of health care workers and strengthen health systems. Funded by the ExxonMobil Foundation, the project focuses on malaria-endemic districts along the oil pipeline, and builds on previous partnerships in Angola and Nigeria. Project activities include training health care workers and community-based volunteers, as well as updating national guidelines and ensuring these updates reach frontline workers.

Communication Strategies

The programme is being implemented in the Doba, Beboto, Bodo, and Bebedjia Districts in the East Logone region of Chad and the Kribi District in coastal Cameroon. As part of this work, Jhpiego is educating health care workers, including doctors, high- and middle-level nurses, midwives, and laboratory and hygiene technicians. The training courses focus on the systematic use of rapid diagnostic tests (RTDs) to diagnose malaria before treatment and of artemisinin-based combination therapy (ACT), intermittent preventive treatment for pregnant women, epidemiological surveillance, and data reporting.

These health care workers are then expected to share their new skills with colleagues in community training courses to help build the capacity of community health volunteers in delivering health messages to residents, encouraging women to receive prenatal care and integrating malaria in pregnancy services with overall health care. Jhpiego's malaria prevention work includes recruiting community health volunteers to educate residents on the use and maintenance of insecticide-treated bed nets and the importance of vaccinations. Because of the low numbers of health workers, community health volunteers are a critical resource. They must communicate the benefits of intermittent preventive treatment for malaria in pregnancy and help develop a health care referral system so that women will seek out prenatal care and other services from their local health facilities to protect themselves and their families.

The project also works with communities to increase frontline health workers' ability to deliver lifesaving care, including developing and updating national guidelines and policies on malaria prevention and treatment, and to share them with health providers working in regional and district facilities.

Development Issues

Malaria

Key Points

In Chad, malaria is the leading cause of disease (22.6%) and death (19% ), with an estimated 500,000 malaria cases every year. Reports show that less than three percent of children under five years of age sleep under a treated bed net, and only 12 percent of pregnant women receive the recommended treatment to prevent malaria, far short of the internationally accepted standard of 80%.

In Cameroon, a country of nearly 20 million, the percentage of children under five years of age sleeping under insecticide-treated bed nets is estimated at 21%, and only 26% of pregnant women receive the accepted dose of medicine to prevent malaria. In Kribi District, there are 11 functioning health facilities and one regional hospital to serve 128,000 people.

Partners

Jhpiego, ExxonMobil Foundation

Sources

Jhpiego website on June 8 2012.