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Media development action with informed and engaged societies
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Immunisation Communication Strategy - Burkina Faso

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A communication strategy to improve the number of children with full immunisation (a series of five immunisation contacts) before age 1. The population was mobilised to actively participate in the programme through discussions and provision of information about immunisation. Other goals of the programme were to increase access to vaccination services and especially to increase the effectiveness of health workers in Burkina Faso.
Communication Strategies



This programme worked to maximise the impact of the interpersonal communication skills of health workers. Other communication tools used were: radio programmes; songs; print materials; flipcharts, forms, stickers, and posters.

Development Issues



Child Health

Key Points



There was very low literacy and overall poor health in Burkina Faso at the start of the program. Geographical areas were specified for study which had fixed EPI centers which dealt with outreach work. The objectives of the research were to evaluate over time the performance and impact of training of Health Workers, to track distribution and exposure of print materials, and to assess changes in mothers' knowledge.

Partners



BASICS, Office of Health and Nutrition of the Bureau for Global Programs, Field Support, and Research of USAID, Academy for Education Development, John Snow, Inc., and Management Sciences for Health, Communications and Marketing for Child Survival (HEALTHCOM), regional and central level Programme Elargi de Vaccination (PEV) staff of the Ministry of Health (MOH), Resources for Child Health (REACH) - USAID's Child Survival Program, Quality Assurance Project (QA)

Sources

Dr. Graeff, J.A., Shafritz, L., Bhattacharyya K, Sc.D., "Sustaining Health Worker Performance in Burkina Faso". Basics. 1997