Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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How to Report Scientific Findings

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This online resource from SciDev.Net is written as a communication guide for journalists reporting scientific research. It explains how and why to interrogate research findings that might appear in press releases. Stories lacking depth and investigation are called "churnalism", reporting that allows exaggerated claims to reach the public. Instead, the authors emphasise responsible journalism through the following sections:

  1. "Start with the press release
  2. Reading the research paper
  3. Enrich the story
  4. Be responsible in reporting
  5. Final check list
  6. Useful links"


Each section contains details on journalistic processes and tips for story production. For example, under "Start with the press release", the list includes: check for hyperbole, check for context or lack thereof, don't be misled, and check image rights.

The final checklist gives a quick way to review articles written using this reporting guide:

  • "What was the primary finding?
  • Who was involved? Who does it affect? Where did it take place?
  • Why does it matter? Why now?
  • How was the research conducted? Was there anything special about this? Any limitations?
  • Where does this sit in the bigger picture?
  • Have you spoken to a good range of people about it (including non-experts)?
  • Have you gone beyond the press release and interrogated the findings thoroughly?
  • Have you tailored the story to your audience?
  • Have you considered angles that others may have missed?
  • Were there any conflicts of interest, for example in the way the work was funded?
  • Have you reported responsibly, giving an accurate depiction of the findings?
  • Where did you find your story? Include bibliographical details if possible. "
Source

SciDev.Net Update, April 24 2016.