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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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How-to Guides on SBCC from the Health Communication Capacity Collaborative (HC3)

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This HealthCompass portal from the Health Communication Capacity Collaborative (HC3) offers access to social and behaviour change communication (SBCC) "How-to Guides" that are short guides providing step-by-step instructions on how to perform core SBCC tasks. Guides may be searched by selecting a communication process step in the graphic on the portal home page or the drop-down menu which filters by such terms as "design", "organization", or "capacity strengthening", for example.

Each guide contains an introduction listing what the tool or process is, why use it, who should develop it, when it is useful, and to whom the guide is aimed. The learning objectives and pre-requisites, if any, are given, sometimes referring to other guides in the series, and then process steps are given. A conclusion is usually followed by templates, tips, a glossary, and sources.

Among the titles are the following:

  • How to Plan an Interpersonal Communication Intervention
  • How to Develop a Communication Strategy
  • How to Develop a Creative Concept
  • How to Test Creative Concepts
  • How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand
  • How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior
  • How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand
  • How to Conduct a Stakeholder Workshop
  • How to Develop a Mission Statement
  • How to Develop Indicators
  • How to Develop a Monitoring and Evaluation Plan
  • How to Develop a Logic Model
  • How to Design SBCC Messages
  • How to Conduct a Program Analysis
  • How to Conduct a Root Cause Analysis
  • How to Develop a Channel Mix Plan
  • How to Adapt SBCC Materials
  • How to Develop SBCC Creative Materials
  • How to Conduct Qualitative Formative Research
  • How to Conduct a Situation Analysis
  • How to Conduct a Pretest
  • How to Do Audience Segmentation
  • How to Write a Creative Brief
  • How to Do an Audience Analysis

Source

C4D Network Slimline Twitter Trawl e-newsletter, July 21 2016.