Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS Hotline

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The HIV/AIDS Hotline aims to provide information, confidential and anonymous counselling and free referrals to Ethiopians infected and affected by HIV/AIDS.
Communication Strategies
The hotline provides up-to-date information on HIV/AIDS including voluntary counseling, testing, prevention of mother-to-child transmission and anti-retroviral therapy.

The hotline phone number (952) was pilot-tested in the Addis Ababa area in December 2004 and is be available nationwide. Ethiopia’s AIDS Resource Centre (ARC) operates the hotline. The project organisers hope the hotline would provide an alternative source of confidential and anonymous counselling and support for those infected and affected by the disease. The centre houses the hotline service, where seven full-time staff and fifteen volunteers use modern telephone systems to counsel callers.

ARC serves as a hub for a host of resources and services, such as a multimedia collection, computer terminals with Internet access, audiovisual equipment, and an HIV/AIDS website with searchable databases of local and international HIV/AIDS organisations, materials, news, events and conferences, and funding opportunities.
Development Issues
HIV/AIDS.
Key Points
"Our counselors are trained to encourage callers seeking HIV prevention information to abstain from sex, be faithful to one partner, or use condoms every time they have sex," said Dr. Tadesse Wuhib, CDC's Ethiopia Director. "They also have up-to-date resources on everything from prevention of mother-to-child transmission to anti-retroviral therapy to care and support for those living with HIV."

During the three-month pilot phase, counsellors were closely monitored and supervised to monitor the quality of their work, and support materials were tested and revised as needed. Additional counsellors will be hired and trained as the hotline is available nationwide.
Partners

Ethiopia's HIV/AIDS Prevention and Control Office (HAPCO), Ethiopian Telecommunication Cooperation (ETC), US Centers for Disease Control and Prevention (CDC), US President's Emergency Plan for AIDS Relief, Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP).

Sources

Kim Martin sent an e-mail to the Communication Initiative on March 10 2005.