Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Girl Empower - A Gender Transformative Mentoring and Cash Transfer Intervention to Promote Adolescent Wellbeing: Impact Findings from a Cluster-Randomized Controlled Trial in Liberia

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Affiliation

The World Bank (Özler); Population Council (Hallman); International Rescue Committee (Guimond, Rogers, Karnley); City University of New York (Kelvin)

Date
Summary

"...findings will add to the existing knowledge base of interventions for girls in humanitarian settings, and strengthen the evidence-base for girl-centered programming more broadly" - Population Council

Liberia has high levels of interpersonal and sexual violence (SV) continue to occur, particularly in areas that saw high conflict events and fatalities during the civil war. In Nimba County, Liberia, nearly four in ten rural girls aged 13-14 years have experienced some form of sexual abuse, and nearly half indicated having experienced physical abuse. This parallel cluster-randomised controlled trial (RCT) examines the potential of adding a cash transfer component to a gender-transformative mentoring intervention in Nimba County that aimed to reduce SV among females in early adolescence.

The International Rescue Committee (IRC) implemented Girl Empower in Nimba County, Liberia, from February to November 2016. It aimed to equip adolescent girls with the skills and experiences necessary to make healthy, strategic life choices and to stay safe from sexual abuse. Girl Empower was implemented in 2 variations, called "GE" and "GE+". Both GE and GE+ consisted of (i) the 39-week Girl Empower life skills curriculum, facilitated by local female mentors, which covered these topics: sense of self; feelings and emotions; social networks; protection and safety; financial literacy; reproductive health; leadership and empowerment; and setting life goals; (ii) 8 monthly caregiver discussion groups, facilitated by IRC staff, which were intended to bolster adult supportive attitudes toward their girls; (iii) individual savings start-up for the girls, which would hopefully enable girls to avoid SV by delaying entry into unsafe sexual relationships; and (iv) capacity-building for local health and psychosocial service providers to offer quality services to survivors of gender-based violence. In the GE+ variation, the IRC added an incentive payment to caregivers tied to girls' participation in weekly sessions.

Eighty-four villages (1,216 girls) were assigned to one of 3 arms: control, GE, and GE+ (allocation ratio: 1:1:1). Follow-up data collection started in August 2017 and continued through February 2018. The Population Council evaluated 7 key outcomes and sub-indexes across the 3 arms, including SV, schooling, psychological well-being, gender norms, life skills, sexual and reproductive health (SRH), and protective factors, such as social capital.

The primary outcome was SV, the self-reported rates of which are very high in the study population: For example, 33.0% reported having been raped during the 24-month period between baseline and endline data collection. Almost everyone (94.8%) reported having experienced physical violence during the same period. Neither GE nor GE+ had a statistically significant effect on the SV index (or on physical violence). Per the researchers: "As the program did not increase the protective factors surrounding adolescent girls - the social network of program beneficiaries was not affected, nor were the caregivers' gender attitudes or their aspirations for the girl children - it is perhaps not surprising that the incidence of sexual violence experienced by program beneficiaries did not decline..."

However, both intervention arms had moderate and statistically significant effects on 3 domains: gender attitudes, life skills, and SRH. The effects of both GE and GE+ were above 0.2 standard deviation SD for all 3 indices, and as large as 0.37 SD for the SRH index in GE+. Beneficiaries of both programmes were less likely to be accepting of intimate partner violence (IPV), and they showed a better understanding of condom effectiveness, HIV/AIDS, and financial matters. They were also 3.6 percentage points (or 46%) less likely to be married, had a lower number of sexual partners (0.58 fewer partners, 43% lower), and were more likely to practice safer sex compared with the control group. The effect size on the SRH index, as well as each of its components, was approximately 50% higher in GE+ than GE. GE+ reduced the likelihood of marriage and the number of sexual partners in the past 12 months by more than 50%.

The researchers had predicted that GE+ would be more effective than GE due to the small cash incentives for attendance, which they thought would increase programme participation. However, attendance was similarly high in both GE and GE+. While the cash incentives increased the likelihood of caregivers attending the monthly sessions, it does not seem that the modest increase in caregiver attendance (6.80 vs. 7.45 out of a total of 8 sessions) can explain the differential effects on SRH. As mentioned above, the programme had no effect on caregivers' gender attitudes or their aspirations for the girl children. One way to explain the higher impacts on SRH in GE+ than GE is that "the additional income provided the space for the GE + participants to better internalize the lessons from the mentoring program and to reinforce their newly obtained knowledge and skills towards sustained behavior change."

In conclusion: "The study showed that Girl Empower could equip adolescent females with important life skills, positively influence their gender attitudes, and, perhaps most importantly, improve their sexual and reproductive health, all of which were sustained 12 months after the end of the program. Small incentive payments for regular attendance were effective in enhancing the impact of the program on SRH....It is also important, however, to identify how programs like Girl Empower can be modified or enhanced to reduce the sexual abuse of adolescent girls, the rates of which are unacceptably high, especially in conflict and post-conflict settings like the one studied here."

Source

SSM - Population Health Volume 10, April 2020, 100527 https://doi.org/10.1016/j.ssmph.2019.100527; and Population Council website, November 14 2022. Image credit: © Sarah Grile/International Rescue Committee