Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Factors Associated with COVID-19 Vaccine Intentions in Eastern Zimbabwe: A Cross-Sectional Study

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Affiliation

University of South Carolina (McAbee, Kanyangarara); SADTAP Health Research Institute (Tapera)

Date
Summary

"Assessing vaccine intentions and identifying barriers and motivators of COVID-19 vaccine intentions can guide the targeting of evidence-based interventions to populations and areas most at risk."

Zimbabwe was one of the first African countries to receive COVID-19 vaccines, and a vaccine rollout plan was implemented in February 2021. A national online survey conducted when vaccines were not yet available reported on COVID-19 vaccine intentions among Zimbabweans, but the online survey consisted of a sample of primarily urban residents of Harare with internet access. This study builds on previous research by considering vaccine intentions after vaccines had been made available and focuses on a primarily rural province that has historically had lower vaccination coverage rates for childhood illnesses. Its purpose is to assess COVID-19 knowledge, attitudes, and behaviours and to identify factors associated with COVID-19 vaccine intentions among heads of households in Manicaland province, Zimbabwe.

In May 2021, when the survey was conducted, Manicaland province had the third-highest number of cumulative COVID-19 cases in the country, after Harare and Bulawayo provinces. The cross-sectional survey was administered to 551 randomly selected households. After obtaining written informed consent, interviewers read aloud each question to the participants and recorded responses on a mobile device programmed with SurveyToGo software. Data were collected on socio-demographic characteristics, and knowledge, attitudes, and behaviours regarding COVID-19 and the vaccines.

Of the 551 survey responses, 103 (18.7%) households had at least one member who had been vaccinated against COVID-19, 307 (55.7%) households intended to get vaccinated, and 141 (25.6%) did not intend to get vaccinated.

Knowledge of prevention measures (e.g., mask wearing, social distancing) and reported practice of these measures were consistently higher among respondents with vaccine intentions compared to those without. (Notably, only 51.7% respondents identified vaccination as a preventive measure despite the availability of COVID-19 vaccines in Zimbabwe since February 2021.) Although concerns about community spread of COVID-19 and acquiring infection were similar across households regardless of vaccination intentions, there were substantial differences in confidence in vaccine safety. About two-thirds (68.7%) of respondents with vaccination intentions were confident that COVID-19 vaccines were completely safe, compared to 8.5% of those with no intention of getting vaccinated.

The multivariate logistic regression results showed that the odds of intending to get vaccinated were most strongly associated with confidence in vaccine safety: Heads of households who were confident that COVID-19 vaccines were completely safe were 28 times more likely to intend to get vaccinated compared to those who lacked confidence in the safety of COVID-19 vaccines. Being male, having attended secondary school or higher, and knowing that vaccination and handwashing are prevention measures increased the likelihood of intending to get vaccinated. Other factors that were associated with increased odds of intending to get vaccinated included recommendations from the World Health Organization (WHO) and the availability of vaccines free of charge.

Country of vaccine manufacturer posed a barrier to vaccine intentions. As the researchers explain, when Zimbabwe received its first shipment of doses from China, there was speculation in the local media about the safety of Sinopharm and its efficacy against the beta variant. Furthermore, reported refusals to receive Chinese-made vaccines by healthcare workers and politicians received extensive attention in the media and may have influenced public trust in the safety of the vaccines. Health education focused on the safety and efficacy of the vaccine could impact vaccine intentions and eventual uptake, especially if messaging comes from trusted sources. (Also, given the high levels of trust in the Ministry of Health and WHO as sources of information in this population, it is likely that the approval of the Chinese vaccines for emergency use by the WHO will positively influence COVID-19 vaccine uptake in Zimbabwe.)

The researchers suggest that, "Given that vaccine intentions in the present study were suboptimal among the older, female, and less educated, health education and sensitization should target these populations. Misinformation about vaccines can quickly spread and these populations may be more vulnerable to believing and spreading misinformation about COVID-19 vaccines."

In conclusion: "As the COVID-19 vaccine roll-out in Zimbabwe continues, the findings from this study highlight several considerations in mounting evidence-based, tailored strategies to address vaccine hesitancy and improve vaccination coverage."

Source

Vaccines 2021, 9, 1109. https://doi.org/10.3390/vaccines9101109. Image credit: KB Mpofu / International Labour Organization (ILO) via Flickr (CC BY-NC-ND 2.0)