Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Comprehensive Sexuality Education: The Challenges and Opportunities of Scaling Up

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Summary

"Even in countries with the highest HIV rates, there are relatively few examples of scaled-up, sustainable programmes within educational curricula."

This study builds upon the work of the United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Section of HIV and Health Education response to the need to develop adequate levels of HIV prevention knowledge among children and young people through schools and other education programmes beyond pilot projects to find models for scaled up, nationally adopted, affordable, and sustainable programmes. "The report emphasizes the challenges for scaling-up in terms of integrating comprehensive sexuality education into the formal curricula of schools. It aims to:

  • Provide conceptual and practical guidance on definitions and strategies of scaling-up, given the specificities of sexuality education.
  • Illustrate good practice and pathways for successful scale-up in light of diverse contextual parameters.
  • Provide some principles of scaling up sexuality education that are of relevance internationally."

Research for the report included a literature review and semi-structured interviews within UN agencies, non-governmental organisations, and research institutions and includes six case studies in Finland, Kenya, Nigeria, Tanzania, Thailand, and Uruguay.

Ten key principles for scaling up sexuality education have been identified:

  1. "Choose an intervention/approach that can be scaled up within existing systems.
  2.  Clarify the aims of scaling-up and the roles of different players and ensure local/national ownership/lead role.
  3. Understand perceived need and fit within existing governmental systems and policies.
  4. Obtain and disseminate data on the effectiveness of pilot programmes before scaling up.
  5. Document and evaluate the impact of changes made to interventions on programme effectiveness.
  6. Recognize the role of leadership.
  7. Plan for sustainability and ensure the availability of resources for scaling up or plan for fundraising.
  8. Plan for the long term (not donor funding cycles) and anticipate changes and setbacks.
  9. Anticipate the need for changes in the ‘resource team’ leading the scaling-up process over time.
  10. Adapt the scaling-up strategy with changes in the political environment; take advantage of ‘policy windows’ when they occur.

The author concludes that institutionalising sexuality education within schools is not only cost effective but it is a right of current and future cohorts of young people. However, scaling-up requires a plan and a methodology, including a budget and a division of roles and responsibilities. Moreover, scaling-up needs to incorporate strategies for garnering and sustaining political commitment over time, as well as for building implementation capacity.

The consultation concludes that a lack of planning (including budgeting) for coordination across players - 'bringing the diverse pieces of the puzzle' together – has been the main obstacle to scaling-up. Governments with a pro-active scaling-up strategy that are committed to institutionalizing sexuality education and ensuring it is delivered appropriately at scale should be in the driving seat, rather than being subject to the diverse agendas of different interest groups (including funders). This would ensure that all players conform to national priorities developed through partnership with key stakeholders, including young people themselves."

Source

Youth InfoNet No. 99 of January 2013, accessed on May 1 2013.