Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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BBC Sema Kenya takes a bow

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Author: Jackie Christie, January 28 2015 - I first met Joseph Warungu in 2012 when he handed me a report he had written on the media environment in Kenya and the possibility of a programme themed on governance. None of us knew then that not only would he become the familiar face and host of the BBC Sema Kenya (Kenya Speaks) TV show, but that we would still be on air three years later.

It will be a bittersweet moment for all the team when we record the final show with Joseph and our most recent host, Bonnie Musambi in January. As we say “Kwaheri” (“goodbye” in Swahili) for the last time, I want to take a moment to reflect on what Sema Kenya has achieved.

We were on the road for the first two seasons of Sema Kenya. Our entire production entourage would pack its bags and head deep into the towns, cities and counties of Kenya. Advance teams of audience producers would already be on the ground speaking to local people about their issues and recruiting them to participate in the ‘studio’ audience. As many as 140 people would patiently gather in soaring temperatures to ask questions of their leaders or sometimes just to listen to their account of their performance.

Bucking the trend

Sema Kenya played a particularly important role during the 2013 elections. The programme bucked the trend of mainstream media, who steered clear of sensitive topics and were accused of having abdicated their watchdog responsibility. By contrast, we continued to provide a platform for dialogue, discussing issues such as land, ethnic tensions and internally displaced persons.

In our final season we have based ourselves at our partner station KBC, the Kenyan Broadcasting Corporation, and brought audiences from around the country to the capital, Nairobi. The audiences have been smaller but more representative and I am happy to report that Kenyans from all 47 counties have participated in the show.

Audience participation in Sema Kenya has been one of the highlights for me. For example, the lady from Kajiado who quoted the constitution verbatim as she berated parliamentarians on their lack of public consultation, is a perfect example of how ordinary people have used the opportunity the programme offers to speak truth to power.

Our research tells us how motivating and inspiring this can be. A member of a focus group explained: “When you watch, it kind of inspires you to want to be like this other person…it makes you ask yourself, if this person is participating, why am I not participating? Because most of the time people don’t participate because they feel the political process is for the elite.”

Holding leaders to account

Supporting accountability is something we talk a lot about at BBC Media Action. For me this means insisting that elected officials and leaders are held responsible for their actions by the communities they serve. Politicians take the show seriously and now it's rare to have pull-outs or no-shows. Being asked by our Senior Producer John Byron Ohaga to come to the Sema Kenya shoot in Nairobi seems to inspire confidence and respect in politicians too used to giving the media the runaround. It has been hugely satisfying to see senior figures and decision makers, MPs, governors and senators sit before people who have probably only ever seen them on television.

Our final show will have no panel and be hosted jointly by our two presenters, reflecting on the trials and tribulations of hosting the show and airing some of the programme highlights. I asked our Editor Odhiambo Joseph what his own personal highlights have been during his tenure. He reminded me of a show where we discussed the menace of corruption in the police force. During the programme we had aired undercover filming showing traffic police taking bribes. It’s a familiar scenario to most drivers unlucky enough to be stopped at a roadblock in Kenya. As well as some penetrating and relentless questioning from Joseph Warungu keen to force the then-inspector general of police to accept responsibility for corruption in the force, he insisted that he go on record to promise the live audience that they would not be victimised or punished for speaking freely during the programme. People put their trust in us and the show became a safe space for them to air their issues.

Taking a bow

Over 80 episodes later, it is fitting we take a bow and hand over the reins to KBC to make the show their own. What is clear to me is that the appetite for dialogue, debate and discussion around issues which affect the lives of ordinary people in Kenya continues to grow.

“Kwaheri” BBC Sema Kenya. “Karibu” (“welcome” in Swahili) KBC Sema Kenya?

Click here to access this BBC Media Action blog and related links on Sema Kenya.

Image credit: BBC Media Action

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Media.action@bbc.co.uk