Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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African Journalists for Development Network (JADE) – Burkina Faso and Mali

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The African Journalists for Development network (JADE) is a section of JADE Afrique, an association of journalists that specialises in multimedia production, publishing, communication for development and training. JADE Burkina has been in operation since 1994, when it was recognised as an association by the administration of Burkina Faso. It supports rural and community radios in two regions of Burkina Faso and southern Mali. In Mali,the project is experimenting with the use of the Internet to enrich the contents of the Sigida Yeelen magazine on the environment, which is produced with radio Kéné and village-based local communicators.
Communication Strategies
JADE Burkina Faso activities are:
Media
  • Production of press articles through the agency Système Francophone d'Information Agricole Syfia (which serves about 200 newspapers worldwide, about 3,000 reprints a year, a service providing photographs related to current topics...) and on behalf of other trade publications in the North belonging to international organizations or NGOs in Africa (Groupe Sud Communication in Senegal, Echos du Sahel in Niger) or in Europe (Le Courrier de l'Unesco, Défis Sud, Grain de sel, Demain le Monde)
  • Radio production of Fréquence Verte, a monthly rural world magazine addressed to about one hundred radio broadcasters in Africa
  • CTA radio programme for the production of tapes for rural radios
  • Television production: fiction and news reports (Taxi Brousse series on Canal France International TV); institutional video films (Les sentinelles de la terre, Programme Sahel Burkina Faso GTZ German Cooperation for the Hannover 2000 Expo), etc.
PublishingJade Burkina has published the following works and reviews on behalf of a number of development agencies and projects:
  • Jeunes ruraux, espoir de l'Afrique, CESAO
  • Les femmes rurales ont la parole, CESAO
  • Kishi-Béiga, PSB GTZ
  • TransClac, communication project for development in Cultural Action and Reading Centers
  • La revue du PADLOS, CILSS
  • 100% Burkina, Consultation Forum for the craft industry and SMEs, etc.
 Communication For Development
JADE is responsible for implementing a rural communication and sustainable development project financed by the Centre Canadien de Recherche pour le Développement International, CRDI (Canadian International Development Research Center).
Development Issues
Economic Development
Key Points
JADE's objective is to develop a communication strategy to foster the exchange of information and knowledge between rural communities, farmers' organisations, development agencies and local media, and to develop a synergy among such bodies. The purpose is to support local participation in development initiatives for a better management of natural resources.JADE's objectives are:
  • To strengthen the skills of development agencies, farmers' organizations and media in the field of rural communication for natural resources management.
  • To develop contents based on local knowledge and locally adapted supports according to partners' concerns.
  • To develop a continuous and appropriate mode of evaluation of the role of local communicators, media animators and audiovisual unit managers in development agencies.
  • To document and disseminate data issuing from the experiment to the NGO community, farmers' associations, the media, the research world and the general public.
Partners
Digital Audio Center (DAC). Agence Intergouvernementale de la Francophonie (AIF), CIERRO
Sources

Food and Agriculture Organization website on February 16, 2004