Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Africa and the Covid-19 Information Framing Crisis

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Affiliation

School of Journalism, Media and Performance, University of Central Lancashire

Date
Summary

"Much of Africa is in the grip of a double Covid-19 crisis. It is a crisis of the pandemic as well as an information framing crisis."

This article argues that public health messaging about the COVID-19 pandemic in Africa is complicated by a competing mix of framings by a number of actors, including the state, the church, civil society, and the public. George Ogola here explores some of these divergences in the interpretation of the disease and how they have given rise to multiple narratives about the pandemic, particularly online. He also considers the role of health journalism on the continent and the ways in which weaknesses in the media sector are contributing to the misinformation and disinformation problem.

Ogola begins by examining the centrality of politics to the COVID-19 "story". He notes that, where the pandemic has exposed weak health systems, "the default response from governments has been denial, secrecy, even official misinformation, primarily because of its political implications. This has in turn encouraged the manufacturing of alternative narratives of the Covid-19 crisis, particularly online." Following "years of official misinformation practices", citizens are taking action. For example, in Kenya, where the state plays the role of regulator and active actor in online spaces, the government created the official hashtag #komeshacorona (Kiswahili for "Stop Corona") for information management regarding the pandemic. In response, Kenyans on Twitter (KOT) created alternative hashtags such as #covid_19ke to anchor their criticism of government responses to the crisis.

As Ogola observes, "When the state cannot be trusted on important national issues such as an international health pandemic, misinformation and disinformation practices proliferate." Human rights and the free flow of information can become the casualty of such policies. For instance, in Tanzania, where the Magufuli government holds a tight rein on the mainstream media, journalists who have questioned state policy relating to the pandemic have been threatened and/or arrested.

In such an environment, rumours can spread quickly. For instance, a video of alleged bodies of the victims of COVID-19 being dumped on the streets, with many others buried in the night, was circulated in WhatsApp groups and on Facebook; the video turned out to be a 2014 footage of dead bodies of refugees washed ashore on the Libyan coast. Such videos not only solidify criticism and distrust of the state but also feed the stigma against those who have recovered from COVID-19. In fact, as Ogola reports, the Kenyan government has appealed to the public to welcome back into the community those who have recovered from COVID-19, perhaps in reaction to the news of a suicide by a survivor of the disease in the country.

Misinformation is also being spread (e.g., via YouTube) by religious leaders across the continent, many with considerable followers online, who frame the pandemic as a battle between faith and science. One example is the Nigerian Islamic scholar Abubakr Imam Aliagan, who has claimed that Muslims are immune from COVID-19.

Ogola argues that mainstream media's institutional deficiences are contributing to public susceptibility to dis/misinformation practices - wherever they originate. He cites the media's "reproduction of internationalised stock phrases, many contextually unhelpful" as a contributor to the "paucity of relatable stories about the pandemic in mainstream media[, which] is partly a result of the lack of investment in health journalism by media organisations in the continent." Resource limitations mean that African health journalists often lack the necessary expertise to understand the pandemic as a health crisis in need of scientific interventions, leading them to instead narrate complex health stories as political stories. "This political domination of the coverage of the pandemic has also revealed a worrying lack of public engagement by local African scientists in a number of countries. It is arguable that they should have been at the forefront of providing distinctly local and relatable interpretations of the pandemic."

Ogola concludes by stressing that, although there is nothing inherently wrong with the existence of different perspectives and/or interpretations of a crisis, "where such framings detract from the crisis itself and become a contestation of individual and/or sector interests, they birth a new crisis. This is the double crisis Africa must now resolve."

Source

Media and Communication 2020, Volume 8, Issue 2, Pages 440-43. DOI: 10.17645/mac.v8i2.3223. Image credit: Freepix